# Rob Hoeijmakers
> On AI, organisations, and what actually works. Written for senior professionals navigating the shift. European perspective, grounded in real work.
Public Ghost content for AI and LLM tooling. Use `/llms-full.txt` for consolidated page and post context.

## Pages
- [About Rob Hoeijmakers](https://rob-hoeijmakers.ghost.io/about.md) - AI strategy in practice, from the field. Rob Hoeijmakers advises senior teams and builds AI-driven knowledge systems. European perspective, grounded in real work.
- [ClipboardMarkdown](https://rob-hoeijmakers.ghost.io/clipboardmarkdown.md) - ClipboardMarkdown is a free macOS menu bar utility that saves clipboard text as a Markdown file in ~/Downloads. No setup, no subscription.
- [Colophon & Disclaimer](https://rob-hoeijmakers.ghost.io/colofon-disclaimer.md) - A few words about responsibility, authorship, and how this site handles its own material.
- [Privacy Statement](https://rob-hoeijmakers.ghost.io/privacy-statement.md) - This website respects your privacy. No personal data are collected or shared beyond what is strictly necessary. Subscriptions If you subscribe to receive updates by email, I only collect your email address. It is used solely to send new posts or related updates from this site. Your address is not s…
- [Search](https://rob-hoeijmakers.ghost.io/search.md) - Browse by topic AI Strategy AI Governance AI in Practice Future of Work Europe
- [Welcome to the newsletter!](https://rob-hoeijmakers.ghost.io/welcome.md) - Thanks for subscribing. Every week I write about AI strategy, governance, and what it means for organisations navigating this shift. Practical, from a European perspective, grounded in real work. You'll hear from me when there's something worth saying. Rob

## Posts
- [The App Store Is Not the Argument](https://rob-hoeijmakers.ghost.io/the-app-store-is-not-the-argument.md) - Criticising the EU's digital identity wallet for requiring an Apple or Google account mistakes the delivery mechanism for the dependency. The real question is elsewhere.
- [The same problem, thirty years later](https://rob-hoeijmakers.ghost.io/the-same-problem-thirty-years-later.md) - From early websites to AI assistants, the core challenge has never changed: how do you make what an organisation knows available to the people who need it?
- [The Poisoned Library](https://rob-hoeijmakers.ghost.io/the-poisoned-library.md) - When an AI agent trusts a tool server the way an app trusts a package, the supply chain attack surface moves with it. This is not a new problem wearing new clothes.
- [The Layer AI Is Moving Into Now](https://rob-hoeijmakers.ghost.io/the-layer-ai-is-moving-into-now.md) - AI started in the operational layer. It is now working its way into coordination, prioritisation, and strategy. That shift raises a question most organisations have not yet asked.
- [A font is not a file](https://rob-hoeijmakers.ghost.io/a-font-is-not-a-file.md) - For thirty years I thought of fonts as objects. A missing font on a working day, and a workaround from my wife, changed that mental model completely.
- [Back in the Search Arena, This Time With Vectors](https://rob-hoeijmakers.ghost.io/back-in-the-search-arena-this-time-with-vectors.md) - Three years after writing about site search, I rebuilt mine from scratch: Algolia for full-text speed, a vector database for semantic retrieval, and a RAG pipeline that made both layers useful.
- [The Axis That Made the Chips](https://rob-hoeijmakers.ghost.io/the-axis-that-made-the-chips.md) - The Netherlands built its first computer in Amsterdam in 1952, moved the thinking to Eindhoven, and produced ASML. That line is history. It is also a blueprint.
- [Passkeys: Better Lock, Borrowed Door](https://rob-hoeijmakers.ghost.io/passkeys-better-lock-borrowed-door-2.md) - Passkeys fix the weakest part of authentication. But they hand your credentials to Apple, Google, or Microsoft and the session cookie problem remains untouched.
- [The Session Unlocks the Door. For Anyone.](https://rob-hoeijmakers.ghost.io/session-cookie-authentication-security.md) - After the password, the session takes over. It doesn't know who's holding it.
- [Stripping the medium](https://rob-hoeijmakers.ghost.io/stripping-the-medium.md) - McLuhan said the medium is the message. I've spent the last year proving him right by trying to escape it, converting everything I consume into plain text, for myself and for machines.
- [Unpack on Arrival](https://rob-hoeijmakers.ghost.io/unpack-on-arrival.md) - Rendering means two things on the web. Which one happens first determines whether your content exists for AI crawlers, search bots, and readers alike.
- [RSS is not dead. It just changed audience.](https://rob-hoeijmakers.ghost.io/rss-is-not-dead-it-just-changed-audience.md) - RSS was built for human readers who wanted control. It turns out that description fits AI crawlers perfectly. The format found a second life it never asked for.
- [The Detective and the Swarm](https://rob-hoeijmakers.ghost.io/the-detective-and-the-swarm.md) - A traffic spike with no statistics counterpart, 400 requests in a minute, 25 countries. The clues were all there. So was the twist: I built the bait myself.
- [Markdown, the WD-40 of Digital Information](https://rob-hoeijmakers.ghost.io/markdown-the-wd-40-of-digital-information.md) - Markdown has barely changed in twenty years while everything around it was rebuilt. That's not luck. It's what happens when a format finds the exact sweet spot between content and meaning.
- [The shift from x86 to ARM is about power, not just performance](https://rob-hoeijmakers.ghost.io/x86-to-arm.md) - Switching from an Intel iMac to Apple Silicon felt like a hardware upgrade. It turned out to be an architecture story, and that story is now reshaping the cloud.
- [I Thought I Was Optimising for Speed](https://rob-hoeijmakers.ghost.io/i-thought-i-was-optimising-for-speed.md) - Building a caching layer for my blog turned into something else: a window into who actually reads it, and what reading even means now.
- [Thirty Years of Caching, Sorted in an Afternoon](https://rob-hoeijmakers.ghost.io/thirty-years-of-caching-sorted-in-an-afternoon.md) - HTTP caching never quite made sense, until AI tools made it legible enough to actually implement. And the reason it finally mattered: the audience had quietly changed.
- [My Visitors Are Not All Human. That Is Fine.](https://rob-hoeijmakers.ghost.io/my-visitors-are-not-all-human-that-is-fine.md) - I built a traffic dashboard for my own site. What I found wasn't alarming, it was interesting. A publisher's notes on bots, borrowed identities, and editorial agency.
- [When the Platform Becomes the Policy](https://rob-hoeijmakers.ghost.io/when-the-platform-becomes-the-policy.md) - The EU is taking Meta to court over WhatsApp AI access. The Dutch government is quietly switching messengers. Both point to the same structural shift.
- [GPT Image 2 Changed My Mind on AI Visuals](https://rob-hoeijmakers.ghost.io/gpt-image-2-changed-my-mind-on-ai-visuals.md) - I had quietly written ChatGPT off for image generation. Then GPT Image 2 showed me a technical diagram of a washing machine, and I had to revise that judgment.
- [Dressing up an AI Model in a Harness](https://rob-hoeijmakers.ghost.io/harness-ai-model.md) - An engineer friend calls the infrastructure around an AI model a harness. The word is technically accurate and instinctively wrong. What that tension reveals.
- [Built in, not bolted on](https://rob-hoeijmakers.ghost.io/built-in-not-bolted-on.md) - Most organisations are adding AI to software that was never designed for it. The real gains come when AI is part of the architecture, not an add-on to it.
- [The Workspace You Already Have](https://rob-hoeijmakers.ghost.io/the-workspace-you-already-have.md) - Knowledge workers have built informal AI workspaces from Claude, Gemini, and Google Drive. The gap isn't the tools. It's governance, sharing, and where the data lives.
- [When Git Grows Up](https://rob-hoeijmakers.ghost.io/when-git-grows-up.md) - Git-based knowledge management has always been too complex for content teams. Agents change that, and the implications for governance-heavy organisations are worth watching.
- [Delegating Past Your Own Ceiling](https://rob-hoeijmakers.ghost.io/delegating-past-your-own-ceiling.md) - Cloudflare is powerful enough to extend anything Ghost can't do. The problem is complexity. Claude Code changed that by operating the layer I previously couldn't reach.
- [Guests That Should Behave](https://rob-hoeijmakers.ghost.io/guests-that-should-behave.md) - Bots are modern guests. Most are welcome. But when they arrive in disguise with a real browser and spike your analytics, hospitality has limits. A Cloudflare story.
- [Bildung and the Function Problem](https://rob-hoeijmakers.ghost.io/bildung-and-the-function-problem.md) - Wilhelm von Humboldt's idea of education as self-formation looks increasingly useful when AI handles the tasks that used to define professional identity.
- [Claude Code Routines and the Access Problem](https://rob-hoeijmakers.ghost.io/claude-code-routines-and-the-access-problem.md) - Claude Code's new Routines feature ran my Google Calendar briefing immediately, no setup. The reason: authentication was already there.
- [The Claude plan I actually use](https://rob-hoeijmakers.ghost.io/claude-plans-usage.md) - Pro subscription, a prepaid credit buffer, and Sonnet for most things. For a non-coder working with AI daily, this turns out cheaper than the Max plans.
- [The EU Age Verification App Was Designed to Be Distrusted](https://rob-hoeijmakers.ghost.io/the-eu-age-verification-app-was-designed-to-be-distrusted.md) - The EU Age Verification App is technically sound and communicated all wrong. It buried the upside, led with fear, and launched a framework as a product.
- [The article I couldn't write](https://rob-hoeijmakers.ghost.io/the-article-i-couldn-t-write.md) - I tried to write about digital sovereignty. The piece kept splitting into three. That splitting, I think, is the actual story.
- [Google AI Plus, Pro, Ultra: Clearing Up a Year of Name Changes](https://rob-hoeijmakers.ghost.io/google-one-vs-google-workspace-for-gemini.md) - Google renamed its AI subscription three times in a year. Gemini Advanced, AI Premium, AI Pro, now three tiers. Here is what each covers, and where Workspace and the free Gemini app fit in.
- [The AI Continuity Problem](https://rob-hoeijmakers.ghost.io/the-ai-continuity-problem.md) - AI is load-bearing in my company. That creates a new kind of business risk: what happens when access breaks, gets priced out, or gets cut off?
- [The Neural Engine Does Not Run Your LLM](https://rob-hoeijmakers.ghost.io/the-neural-engine-does-not-run-your-llm.md) - My earlier post on AI hardware implied the Neural Engine handles on-device AI. It doesn't, not for LLMs. Here is what it actually does, and why the distinction matters.
- [Running Gemma 4 on Your iPhone](https://rob-hoeijmakers.ghost.io/running-gemma-4-on-your-iphone.md) - Google's Gemma 4 runs offline on your iPhone. A follow-up to my local LLM experiment, now with a sharper app, a better model, and a clearer sense of what this category is becoming.
- [My First Mac App](https://rob-hoeijmakers.ghost.io/my-first-mac-app.md) - I described a workflow problem to Claude. It wrote me a compiled Swift app using Xcode. That sentence still feels odd to type.
- [ChatGPT Thinks With You. Claude Builds With You.](https://rob-hoeijmakers.ghost.io/chatgpt-thinks-with-you-claude-builds-with-you.md) - I switched from ChatGPT to Claude. The difference isn't the model. It's the shift from cognitive support to digital crafting, and what that makes possible.
- [Leuven's quiet superpower: imec](https://rob-hoeijmakers.ghost.io/leuven-imec.md) - Imec in Leuven just received the world's most advanced chip machine. The story of how a small Flemish city became a global semiconductor choke point starts in 1984.
- [Back to the file](https://rob-hoeijmakers.ghost.io/back-to-the-file-2.md) - Thirty years of web technology, and the most reliable setup is still a text file on a server. We just needed AI to get back there.
- [EU Inc.: between words and reality in Europe’s new company proposal](https://rob-hoeijmakers.ghost.io/eu-inc-europe-company.md) - EU Inc. sounds simple: 48 hours, €100, fully online. In reality, it marks a deeper shift in how Europe deals with its fragmented systems.
- [Mapping AI Exposure Across the Dutch Labour Market](https://rob-hoeijmakers.ghost.io/mapping-ai-exposure-across-the-dutch-labour-market.md) - From US model to Dutch labour market in an afternoon, using AI and public data. A small project that says something larger about data work.
- [When AI Moves Into Your Working Environment](https://rob-hoeijmakers.ghost.io/when-ai-moves-into-your-working-environment.md) - The real change in AI may not be the models, but where they run. When AI enters the working environment, the workflow itself begins to shift.
- [A Wider Frame: Apple’s Camera Features in Practice](https://rob-hoeijmakers.ghost.io/a-wider-frame-apple-s-camera-features-in-practice.md) - Curious about Continuity Camera, Center Stage and Desk View, I spent an afternoon experimenting. A small trick with QuickTime makes testing it surprisingly easy.
- [A lighter computer for a different era](https://rob-hoeijmakers.ghost.io/a-lighter-computer-for-a-different-era.md) - A new iMac, a one-hour migration, fewer ports, more cloud and AI. Replacing a desktop computer now reveals how much the role of the machine itself has changed.
- [The Delegation Problem of the Internet](https://rob-hoeijmakers.ghost.io/the-delegation-problem-of-the-internet.md) - Modern life runs on delegation. Yet most digital systems assume one account, one person, one operator. Passwords and identity checks quietly block automation.
- [A Personal Retention Strategy for ChatGPT](https://rob-hoeijmakers.ghost.io/a-personal-retention-strategy-for-chatgpt.md) - From digital scarcity to data abundance, and why I now choose deliberate reset over permanent retention in ChatGPT.
- [Apple’s Pages, Numbers and Keynote: Strong Tools, Weak Culture](https://rob-hoeijmakers.ghost.io/apples-pages-numbers-and-keynote-strong-tools-weak-culture.md) - Apple’s Pages, Numbers and Keynote are polished and free, yet rarely dominant. The issue may not be features, but culture.
- [Vision, Judgement, Creativity: Reclaiming Agency in the Age of AI](https://rob-hoeijmakers.ghost.io/vision-judgement-creativity-reclaiming-agency-in-the-age-of-ai.md) - From analysis paralysis to agency: why vision, judgement and creativity matter most in an AI-shaped world.
- [The Persistence of the Table](https://rob-hoeijmakers.ghost.io/the-persistence-of-the-table.md) - Beyond structure and data, a table is a surface where accumulation becomes glimpseable and time, for a moment, held still and open to inspection.
- [From text to diagrams: working with Mermaid](https://rob-hoeijmakers.ghost.io/from-text-to-diagrams-working-with-mermaid.md) - Mermaid turns structured text into diagrams, and back again. A practical look at text-first diagramming, and why it works well with language models.
- [PersonaPlex marks a shift from dictation to conversation](https://rob-hoeijmakers.ghost.io/personaplex-marks-a-shift-from-dictation-to-conversation.md) - Dictation turns speech into text. Conversation works in time. PersonaPlex marks the moment voice AI starts to operate in real-time dialogue.
- [One European Company (EU-INC)](https://rob-hoeijmakers.ghost.io/one-european-company-eu-inc.md) - The idea of a single European company keeps returning. Not because it’s easy, but because Europe keeps running into the same limits.
- [What coding with AI feels like now](https://rob-hoeijmakers.ghost.io/what-coding-with-ai-feels-like-now.md) - There is a lot of noise about AI replacing programmers. I wanted something else: a sense of what is feasible, what is throwaway, and where judgement still matters.
- [ChatGPT Memory Has Quietly Changed (Plus & Pro)](https://rob-hoeijmakers.ghost.io/chatgpt-memory-has-quietly-changed-plus-pro.md) - If you use ChatGPT Plus or Pro: memory now goes beyond saved preferences. Past conversations can be retrieved when relevant. Business accounts are different.
- [Just eight European quantum computers?](https://rob-hoeijmakers.ghost.io/just-eight-european-quantum-computers.md) - When the EU says it is building eight quantum computers, the number sounds precise. It isn’t. This piece explores why that question is harder than it looks.
- [Why WhatsApp Channels Trigger the Digital Services Act](https://rob-hoeijmakers.ghost.io/why-whatsapp-channels-trigger-the-digital-services-act.md) - WhatsApp did not become social media overnight. But Channels added public reach at EU scale. That single design shift is enough to activate the logic of the Digital Services Act.
- [ChatGPT Personal vs Business](https://rob-hoeijmakers.ghost.io/chatgpt-personal-vs-business.md) - If you use ChatGPT both privately and at work, you may have noticed this: one conversation seems to carry on over time, the other keeps resetting. Same system, different behaviour. That difference is deliberate, and it matters.
- [WhatsApp in 2026: From Phone Numbers to Names](https://rob-hoeijmakers.ghost.io/whatsapp-in-2026-from-phone-numbers-to-names.md) - WhatsApp is introducing usernames. A small change that reshapes identity, privacy, and how people and businesses can be reached without sharing phone numbers.
- [Exploring ISO 42001 and AI governance](https://rob-hoeijmakers.ghost.io/iso-42001-ai-governance.md) - As I dive deeper into EU AI regulation, ISO 42001 keeps surfacing. This piece explores what it is, how certification works, and why it matters for vendors.
- [The limits of “unlimited” mobile data](https://rob-hoeijmakers.ghost.io/unlimited-mobile-data.md) - Unlimited data rarely means the same thing twice. At home, abroad, or on eSIMs, the limits shift. This piece maps where they actually are.
- [Everyday life runs on daily data](https://rob-hoeijmakers.ghost.io/mobile-data-roaming-and-fibre.md) - Mobile data, roaming and fibre form one system. We only start to notice it when circumstances change.
- [Typography, in motion](https://rob-hoeijmakers.ghost.io/typography-in-motion.md) - In modern cars, text is no longer read but registered. Letters function like icons, designed for saccades, speed, and cognitive restraint.
- [Colour, systems, and the moment it clicked](https://rob-hoeijmakers.ghost.io/colour-systems-and-the-moment-it-clicked.md) - A Japanese colour book, a digital-first brand, and a late encounter with Pantone led me to finally understand why print colour always felt confusing.
- [AI literacy: from definition to practice](https://rob-hoeijmakers.ghost.io/ai-literacy-from-definition-to-practice.md) - AI literacy rarely shows up as a skill gap. It appears when organisations need to justify decisions, manage risk, and remain accountable.
- [Kobo and Kindle solve different problems](https://rob-hoeijmakers.ghost.io/kobo-and-kindle-solve-different-problems.md) - For a long time, I treated Kobo and Kindle as roughly the same thing: e-readers with different ecosystems. Only when I started using them side by side did it become clear that they are built around very different setups. Not different features. Different models. Once you see that, the choice become…
- [Word of the year: model](https://rob-hoeijmakers.ghost.io/model-meaning-etymology.md) - The word model comes from modulus, Latin for ‘measure’. It refers to simplified representations we use to make sense of reality, from maps to AI systems.
- [Direct Debit: US versus EU](https://rob-hoeijmakers.ghost.io/direct-debit-us-europe.md) - A viral US video warns against debit cards. The real difference, however, lies in how direct debit works in America versus Europe, and why that matters.
- [Blogging year in Review 2025](https://rob-hoeijmakers.ghost.io/blogging-year-in-review-2025.md) - A short reflection on writing, learning, and making deliberate choices in a year where the digital ground kept shifting.
- [The Hot Potato of Compliance](https://rob-hoeijmakers.ghost.io/the-hot-potato-of-compliance.md) - From GDPR to the EU AI Act, a recurring pattern emerges: European regulation lands in procurement, spreading responsibility, caution, and friction.
- [Why AI Image Editing Is Often Rebuilding](https://rob-hoeijmakers.ghost.io/why-ai-image-editing-is-often-rebuilding.md) - AI can make true pixel edits, but many image “fixes” work by reconstruction. Typography and colourisation expose where rebuilding replaces editing.
- [Understanding the layers behind digital payments](https://rob-hoeijmakers.ghost.io/understanding-digital-payments-layers.md) - A continuation of my exploration of digital payments, looking at how different layers relate and how the Mollie–GoCardless story helps illuminate the broader picture.
- [Apple Pay, Apple Wallet, Apple Card: How Apple Reshaped How Money Flows](https://rob-hoeijmakers.ghost.io/apple-pay-apple-wallet-apple-card.md) - While writing about how money flows, a simple confusion between Apple Pay and Apple Wallet exposes the hidden layers of modern payments and power.
- [How Money Moves](https://rob-hoeijmakers.ghost.io/how-money-moves.md) - A new payment feature raised a bigger question: how does money actually move today? From wallets and card networks to regulation, this is a map of a system most of us never see.
- [Europe Fines X: The Moment the DSA Became Real](https://rob-hoeijmakers.ghost.io/dsa-fines-x.md) - I’ve been learning the DSA as it unfolded. With Europe’s first fine against X, the law steps out of abstraction and into the real world.
- [Structuring Knowledge with Obsidian](https://rob-hoeijmakers.ghost.io/structuring-knowledge-with-obsidian.md) - Discovering how Obsidian, Markdown and a light taxonomy can reveal the hidden structure of five years of writing and open a path toward knowledge engineering.
- [Qivalis, a New Euro Stablecoin](https://rob-hoeijmakers.ghost.io/qivalis-a-new-euro-stablecoin.md) - A new euro stablecoin from Europe’s major banks shifts stablecoins from the margins into the financial system and strengthens the euro’s digital foundations.
- [When the Future Starts Knocking Quietly](https://rob-hoeijmakers.ghost.io/when-the-future-starts-knocking-quietly.md) - What feels like a tech abstraction today may end up rewriting our notions of trust, identity and privacy sooner than we expect. The quantum future has begun.
- [Making Content Ready for Intelligence](https://rob-hoeijmakers.ghost.io/platecms-content-ready-for-intelligence.md) - Unstructured content already holds the knowledge organisations rely on. The shift is learning how to reveal its structure so intelligent systems can use it.
- [Voice Mode Without the Screen](https://rob-hoeijmakers.ghost.io/voice-without-the-screen.md) - Voice mode with Gemini and ChatGPT. On iOS the lock screen, Dynamic Island, and Live Activities decide whether your assistant stays visible.
- [Cybernetics: The Idea Behind Cyber](https://rob-hoeijmakers.ghost.io/cybernetics.md) - Before it meant computers, cyber meant steering. This piece follows that idea from its origins to the way it now shapes states, platforms, and our digital lives.
- [Group Chats in ChatGPT: Solving a Problem That Isn’t There](https://rob-hoeijmakers.ghost.io/chatgpt-group-chat.md) - ChatGPT’s strength has been a focused space to think, explore, and learn. By pushing into group messaging, it risks disturbing that clarity. When an assistant becomes a social venue, not only does the feature struggle to justify itself. It threatens the very environment that made the tool valuable.
- [The Workspace Advantage: Google’s Quiet Lead in the AI Shift](https://rob-hoeijmakers.ghost.io/google-gemini-workspace-future.md) - The real AI race is not model vs model, but who owns the environment where work lives. Gemini 3 gives Google a quiet but strategic advantage.
- [Introducing the EU’s Digital Omnibus Proposal](https://rob-hoeijmakers.ghost.io/eu-digital-omnibus-proposal.md) - The Digital Omnibus Proposal signals a shift in Europe’s approach to data and AI governance. Early awareness matters for those building digital tools.
- [Excel and the future cockpit of business logic](https://rob-hoeijmakers.ghost.io/excel-and-the-future-cockpit-of-business-logic.md) - Excel has always been more than a spreadsheet. For decades it has been the place where business logic quietly lives. Not in software systems designed for control, but in the free space where analysts, planners and managers actually think. What interests me today is how this space is changing as AI…
- [Finding My Place in Europe’s AI Future](https://rob-hoeijmakers.ghost.io/finding-my-place-in-europes-ai-future.md) - Policy is loud, practice is quiet. Europe’s future will be shaped by those who build working systems. Here is where I choose to look.
- [Review of The Reckoning, in the light of the AI boom](https://rob-hoeijmakers.ghost.io/the-new-reckoning.md) - The AI boom’s profits rest on old instincts: to stretch time, hide cost, and believe the ledger before the reality beneath it.
- [What llms.txt can do for your website](https://rob-hoeijmakers.ghost.io/llms-txt.md) - When bots become interpreters of your brand, context matters. llms.txt helps guide what AI systems understand and repeat about your website.
- [Where deeptech really happens](https://rob-hoeijmakers.ghost.io/where-deeptech-really-happens.md) - From AI to nuclear ships. A look at the heavy, slow innovation shaping Europe’s future and why it matters more than the tech we usually talk about.
- [From Silicon to Intelligence: Understanding the Hardware Behind AI](https://rob-hoeijmakers.ghost.io/cpu-gpu-tpu-npu-explained.md) - A short video about NPUs and TPUs led to a deeper look at the physical side of AI. From the Neural Engine in your iPhone to the massive processors powering data-centre models.
- [Flying Blind: Measuring Traffic When Your Readers Are Machines](https://rob-hoeijmakers.ghost.io/measuring-traffic-machines-bots.md) - As readers move into ChatGPT, Perplexity and Google’s AI Overviews, we lose sight of them. Can Cloudflare and Plausible help us measure what’s missing?
- [When Rules Learn to Think: Discovering Google Workspace Flows](https://rob-hoeijmakers.ghost.io/google-workspace-flows-agentspace.md) - A small ‘Flows’ button in Gmail opened a new chapter in how we automate our work. What began as simple rules now behaves like intelligent agents. Powered by Gemini, Google’s expanding AI layer for Workspace and beyond.
- [Compute: A New Measure of the World](https://rob-hoeijmakers.ghost.io/compute-a-new-measure-of-the-world.md) - Compute once meant calculation. Now it shapes work, art, and power. An invisible current running through the modern world’s every action.
- [Signing the Future: How a Digital Incorporation Made eIDAS Real](https://rob-hoeijmakers.ghost.io/digital-signature-eidas-experience.md) - A first-hand look at how eIDAS and digital signatures replace paper rituals with cryptographic trust.
- [Reskilling the Mind: Europe’s Next Transition](https://rob-hoeijmakers.ghost.io/reskilling-the-mind-europes-next-transition.md) - No one truly knows what lies ahead. We can sense that work is changing, that the ground beneath knowledge and skill is moving, but the direction is still uncertain. This article is an exploration, a way to think aloud about what reskilling could mean for Europe when intelligence, both human and art
- [Excel, the Hidden Operating System of Business Reasoning](https://rob-hoeijmakers.ghost.io/excel-hidden-operating-system-of-business-reasoning.md) - Excel has long been the silent operating system of business reasoning. AI may be about to extend that logic into natural language.
- [The Real Cost of Leaving Microsoft 365](https://rob-hoeijmakers.ghost.io/the-real-cost-of-leaving-microsoft-365.md) - The ICC left Microsoft 365 for OpenDesk, trading convenience for control. A lesson in digital self-awareness and the true cost of sovereignty.
- [The Paradox of Sovereignty: Europe’s Search for Freedom in a Connected World](https://rob-hoeijmakers.ghost.io/sovereignty-paradox.md) - The EU talks about digital sovereignty as independence, yet its strength still depends on shared systems, U.S. clouds, and global code.
- [Between Idealism and Reach: Trying Out the Fediverse](https://rob-hoeijmakers.ghost.io/activitypub-fediverse-ghost.md) - Trying the Fediverse through Ghost: not a viral channel, but a quiet protocol that reimagines publishing as conversation instead of distribution.
- [Elections and AI](https://rob-hoeijmakers.ghost.io/elections-and-ai.md) - Two reports on AI and politics sparked debate in the Netherlands. Beyond the headlines lies a deeper unease: how do we live with technologies that not only reflect language but act within it?
- [Reading Breakneck by Dan Wang](https://rob-hoeijmakers.ghost.io/dan-wang-breakneck.md) - Few books capture our accelerating era like Dan Wang’s Breakneck: global, personal, and clear-eyed about what drives modern change.
- [From Free to Paid: Choosing the Right AI Model (with a European Lens)](https://rob-hoeijmakers.ghost.io/ai-models-europe-free-vs-paid.md) - Building on Ethan Mollick’s excellent ‘Opinionated Guide to Using AI Right Now’, this article explores how to choose between the leading AI systems. And what a European perspective adds when moving from free to paid use.
- [Rediscovering Google Cloud Search](https://rob-hoeijmakers.ghost.io/rediscovering-google-cloud-search.md) - Google Cloud Search offers a quiet form of productivity: not by summarising, but by helping you find exactly what you’ve created across your own Google Workspace. A reminder that clarity comes before interpretation.
- [The Silent Upgrade: What Really Changed When Our Bank Replaced Our Cards](https://rob-hoeijmakers.ghost.io/the-silent-upgrade-mastercard-debit-transition.md) - Our bank quietly replaced our cards. Everything worked, yet behind that smooth process lies a major shift in how payments and digital identity work.
- [When Research Turns Into Action: Understanding Deep Research vs. Agent Mode in ChatGPT](https://rob-hoeijmakers.ghost.io/deep-research-vs-agent-mode.md) - Both modes inside ChatGPT seem to “think”, yet one begins to “do”. Exploring the quiet shift from analysis to operation in everyday AI tools.
- [When Bots Become Readers: Publishing in the Age of AI Crawlers](https://rob-hoeijmakers.ghost.io/when-bots-become-readers.md) - Listening to Matthew Prince on Azim Azhar’s podcast made me reflect on who actually reads my blog. People (like you), machines, or both.
- [When AI Makes the Calendar Click](https://rob-hoeijmakers.ghost.io/gemini-google-calendar.md) - A hotel booking, a single prompt, and a small glimpse of how AI quietly starts to understand our everyday tools.
- [The Hidden History Behind an Email Signature in Apple Mail](https://rob-hoeijmakers.ghost.io/apple-mail-signature.md) - After thirty years of wrangling with e-mail quirks, this is the simple method that finally made Apple Mail behave and it still makes me smile.
- [Tracing and Telling: From GPX Tracks to KML Stories](https://rob-hoeijmakers.ghost.io/gpx-kml-ai-maps.md) - GPX shows where you went. KML explains what it means. With Komoot and AI, maps become not just navigation tools but narratives.
- [From Hype to Workflows: Where AI’s Real Shift is Happening](https://rob-hoeijmakers.ghost.io/from-hype-to-workflows-where-ais-real-shift-is-happening.md) - We expected AI to change everything overnight. Instead, progress is hidden in pilots and processes. The sinkhole is forming beneath us.
- [AI’s Impact on Work, People, and Labour Law](https://rob-hoeijmakers.ghost.io/ais-impact-on-work-people-and-labour-law.md) - AI drives growth and efficiency, but also reshapes rights, rules, and daily work. A look at the double effect of AI on organisations and labour law.
- [Decentralised Identity: Prove What You Must, Reveal No More Than You Need](https://rob-hoeijmakers.ghost.io/decentralised-identity-prove-what-you-must-reveal-no-more-than-you-need.md) - To access content or services, we often give away more than we should. Decentralised identity lets us prove facts without exposing our digital selves.
- [Oracle’s Surprise Role in the AI Economy](https://rob-hoeijmakers.ghost.io/oracles-surprise-role-in-the-ai-economy.md) - Oracle’s return to AI relevance shows how capital is flowing upstream. From apps to infrastructure. Training fits their strengths, inference remains a question.
- [From Sand to Software: A Whistle-Stop Tour of the AI Value Chain](https://rob-hoeijmakers.ghost.io/ai-value-chain-from-quartz-to-cloud.md) - AI may look like pure software, but it rests on a fragile chain of quartz, optics, fabs, and GPUs. This post traces the journey, stop by stop.
- [Why I Keep Mixing Up Hortensia, Hibiscus and Rhododendron](https://rob-hoeijmakers.ghost.io/memory-vs-ai.md) - A mix-up of flower names becomes a window into how human memory works and how it contrasts with AI models.
- [Investing in Atoms: Alain le Loux on Building the Deeptech Future](https://rob-hoeijmakers.ghost.io/alain-le-loux-on-deeptech.md) - Deeptech demands patience, guts, and hands-on conviction. This article profiles Alain le Loux and the rare venture model behind Europe’s hardware hopes.
- [Streams and Archives: Two Ways of Living with Our Digital Data](https://rob-hoeijmakers.ghost.io/personal-data-streams-vs-archives.md) - Personal data lives in two worlds: flowing streams of fresh information and enduring archives of credentials. Both shape our digital future.
- [From Ideas to Precision: Why I Use Mermaid with LLMs](https://rob-hoeijmakers.ghost.io/mermaid.md) - Image generation is messy for structure. With Mermaid + LLMs, diagrams become clear, tweakable, and practical. A real tool for strategy and logic.
- [An interview on the structural gaps holding Europe back in deeptech](https://rob-hoeijmakers.ghost.io/the-deeptech-dilemma-europe.md) - Deeptech isn’t SaaS. It’s often slow, risky, physical and still underfunded in Europe. What’s behind the gap with the US? A rare cross-Atlantic perspective.
- [Chrome, Gemini Nano, and the Browser as AI Platform](https://rob-hoeijmakers.ghost.io/chrome-gemini-nano-and-the-browser-as-ai-platform.md) - The AI race is moving into the browser. Experiments with local models helped me recognise Chrome’s Gemini Nano for what it is.
- [AI Fine-Tuning for Non-Engineers](https://rob-hoeijmakers.ghost.io/ai-fine-tuning-for-non-engineers.md) - Compact AI models make fine-tuning possible for non-engineers. I tried it myself and learned how AI becomes portable, local and real.
- [Wero: Europe’s new payment brand](https://rob-hoeijmakers.ghost.io/wero-europes-new-payment-brand.md) - Wero is Europe’s bid for payment sovereignty: pay across borders with just an email or phone number, without relying on US networks.
- [From Shopping Cart to Server Rack: How Lidl Builds a European Cloud](https://rob-hoeijmakers.ghost.io/lidl-stackit-european-cloud.md) - From groceries to gigabytes: how Lidl’s parent turned its retail IT backbone into STACKIT, a sovereign cloud based in Germany and Austria.
- [Running GPT-OSS Locally: What OpenAI Just Made Possible (And What It Didn't)](https://rob-hoeijmakers.ghost.io/gpt-oss-locally.md) - OpenAI released GPT‑OSS under an open licence. Here's what that really means, how I ran it on a Mac mini, and where you might start experimenting too.
- [Model Cards, System Cards and What They’re Quietly Becoming](https://rob-hoeijmakers.ghost.io/model-cards-system-cards.md) - What are AI model cards, and why are they becoming the documents regulators will turn to first? I read a few and it taught me more than I expected.
- [From Benchmarks to Evals: How We Measure AI and Why It Matters](https://rob-hoeijmakers.ghost.io/ai-benchmarks-and-evals.md) - Benchmarks score models. Evals test them in real workflows. This is your guide to understanding how we measure and trust AI performance today.
- [From Mini to Pro: My Experience Switching to the iPhone 16 Pro](https://rob-hoeijmakers.ghost.io/iphone-mini-to-pro.md) - I swapped the nimble iPhone 12 mini for the powerful 16 Pro. It changed how I shoot, what I see and how fast I can get the camera out.
- [How I Tuned My Social Notifications into a Single, Silent Stream](https://rob-hoeijmakers.ghost.io/apple-notifications.md) - During the holidays, I rethought notifications. The result: one place, no noise, no rush. A calmer way to stay connected without being pulled in.
- [From API Users to Embedded Agents: How Systems Are Becoming Smarter From Within](https://rob-hoeijmakers.ghost.io/from-api-users-to-embedded-agents-how-systems-are-becoming-smarter-from-within.md) - From passive APIs to embedded agents: systems now host autonomous, AI‑powered modules that live inside and act proactively rather than wait for calls.
- [Review: Technofeudalism by Yanis Varoufakis](https://rob-hoeijmakers.ghost.io/review-technofeudalism-by-yanis-varoufakis.md) - Reading Varoufakis, I realised it’s not capitalism’s future I’ve been sensing shift but its absence. Something else has quietly taken its place.
- [Digital Europe in Two Acts: DSA and DMA](https://rob-hoeijmakers.ghost.io/dsa-dma-compared.md) - Europe’s DSA and DMA work in tandem. One governs digital content, the other digital competition. Together they form the EU’s Digital Services Package.
- [Europe's DSA and the New Contours of Online Freedom](https://rob-hoeijmakers.ghost.io/europes-dsa-and-the-new-contours-of-online-freedom.md) - The DSA marks a shift in digital governance. As platforms adjust and states assert control, the question becomes: what kind of internet are we building?
- [What the UK's Online Safety Act Reveals](https://rob-hoeijmakers.ghost.io/what-the-uks-online-safety-act-reveals.md) - DSA vs OSA: the EU regulates platforms, the UK regulates users. VPNs become more than privacy tools. They signal a shift in digital trust.
- [Passports, Phones, and the Future of Identity](https://rob-hoeijmakers.ghost.io/passports-phones-and-the-future-of-identity.md) - Apple adds digital passports to Wallet—but this signals more than convenience. It blurs the line between what we carry and how we’re identified online.
- [Running a Local LLM on Your iPhone](https://rob-hoeijmakers.ghost.io/running-a-local-llm-on-your-iphone.md) - I explored how far mobile AI has come by running LLMs directly on my iPhone. No cloud, no upload. Here’s what I learned from testing Haplo AI.
- [When to Structure, When to Listen](https://rob-hoeijmakers.ghost.io/when-to-structure-when-to-listen.md) - Standardisation helps machines, but messiness is often human. This post explores when it’s wiser to build better tools than to force better inputs.
- [Invoices in the Eurozone: A Practical Guide to SEPA Payments and Digital Processing](https://rob-hoeijmakers.ghost.io/eurozone-invoices-sepa-qr-ubl.md) - Understand SEPA, EPC QR codes, and UBL invoices. A hands-on guide for anyone sending or receiving payments in euros within the Eurozone.
- [From ID to Account: A Shift from Services to Platforms](https://rob-hoeijmakers.ghost.io/from-id-to-account-a-shift-from-services-to-platforms.md) - Apple ID is now Apple Account. It sounds minor, but it marks a deeper shift: from services to platforms, from logins to identities that shape digital life.
- [Rules and Guesses: The Twin Engines Behind Smarter AI](https://rob-hoeijmakers.ghost.io/rules-and-guesses.md) - AI isn’t just smart, it’s a duet. One part rigid and logical, the other fluid and generative. Together, they form the neuro-symbolic systems behind real insight.
- [How a VPN Got Us a Better Hotel Deal](https://rob-hoeijmakers.ghost.io/how-a-vpn-got-us-a-better-hotel-deal.md) - On the road to San Marino, a forgotten VPN setting revealed how your virtual location can shape hotel prices and exposed the digital borders we live within.
- [USB-C: A Universal Plug with Many Faces](https://rob-hoeijmakers.ghost.io/usb-c.md) - I stumbled upon a small joy: my e‑reader now connects directly to my iPhone. That moment sparked a deeper look into the messy clarity of the USB‑C standard.
- [Connecting My Kobo Directly to an iPhone 16 Pro](https://rob-hoeijmakers.ghost.io/connecting-my-kobo-to-iphone.md) - I connected my Kobo e‑reader to my iPhone 16 Pro with a USB‑C cable. It worked instantly. No adapter, no fuss but just a quiet moment of satisfaction.
- [The Thermostat Effect: Why AI Feels Distant but Works Deep](https://rob-hoeijmakers.ghost.io/thermostat-effect-on-ai.md) - The dial’s been turned—but the room is only just starting to warm up. On Schmuki, ROI and Azhar’s $100T puzzle.
- [What Does an AI Agent Cost Compared to a Human?](https://rob-hoeijmakers.ghost.io/ai-agent-cost-compared-to-a-human.md) - AI agents are fast, tireless, and scalable – but are they cost-effective? Here’s a crude look at what they really cost, compared to human employees.
- [Innovation or Digitalisation?](https://rob-hoeijmakers.ghost.io/innovation-or-digitalisation.md) - When researching AI funding in Europe, I discovered a key distinction: innovation vs. digitalisation. If you're navigating this space, it matters.
- [The EuroStack explained](https://rob-hoeijmakers.ghost.io/the-eurostack-explained.md) - EuroStack isn’t from the EU, but it might shape its future. A private initiative to build a sovereign, open European tech stack caught my attention.
- [Sovereignty Without Soil](https://rob-hoeijmakers.ghost.io/sovereignty-without-soil.md) - The Knights of Malta rule without land. So do Google, Meta, and Apple. What does it mean when power no longer needs territory to govern?
- [LangWatch: Power of Evals for LLM-Based Systems](https://rob-hoeijmakers.ghost.io/discovering-the-power-of-evals-for-llm-based-systems.md) - When your chatbot changes behaviour overnight, how do you know why? Evals are the missing link between AI intuition and product certainty. I talked to Manouk Draisma from LangWatch.
- [Learning to Work with the EU AI Act](https://rob-hoeijmakers.ghost.io/learning-to-work-with-the-eu-ai-act.md) - I used to avoid EU regulation. Now I’m learning to work with it. The AI Act isn’t perfect, but it’s shaping how I think about risk, trust, and tech.
- [The Digital Markets Act (DMA) is Here and It's Changing How Apps Work](https://rob-hoeijmakers.ghost.io/eu-digital-markets-act.md) - Big tech feels broken in the EU? It’s not. It’s the Digital Markets Act. More choice, more friction, and a big shift in how apps are allowed to behave.
- [Intentional Power: Europe Between Negawatts and Realpolitik](https://rob-hoeijmakers.ghost.io/intentional-power-europe-between-negawatts-and-realpolitik.md) - AI runs on energy. Europe’s grid isn’t ready. I’m starting to see how digital strategy, infrastructure, and sovereignty all connect.
- [From Resistance to Strategy: What the EU’s Digital Acts Mean for the Work I Do](https://rob-hoeijmakers.ghost.io/eu-digital-acts.md) - As I’ve made peace with regulation, I’ve noticed some signposts—practical cues for navigating strategy in this new digital terrain.
- [Mapping Europe’s Digital Ruleset](https://rob-hoeijmakers.ghost.io/mapping-europes-digital-ruleset-notes-from-the-dutch-frontline.md) - Mapping the EU tech landscape wit a focus on the Netherlands: from GDPR to ESMC, from Brussels to Brabant. A strategist’s guide to rules, funds, and where to plug in.
- [Playing the EU Game: Learning the Digital Rules by Getting in the Game](https://rob-hoeijmakers.ghost.io/playing-the-eu-game.md) - From grants to governance, the EU’s digital world is a maze. I dove in—starting with DG CONNECT, DIGITAL, and the logic behind the rules.
- [WhatsApp is Quietly Becoming a Platform — And That Changes Everything](https://rob-hoeijmakers.ghost.io/whatsapp-platform-shift-contact-identity-strategy.md) - WhatsApp Is Becoming a Platform: What That Means for Identity, Contact Management and Strategy
- [ChatGPT Connectors: The Emergence of a New Interface Layer](https://rob-hoeijmakers.ghost.io/chatgpt-connectors.md) - ChatGPT just got a new superpower: connectors. Real-time access to your tools like Drive, HubSpot and Notion—without uploading a thing.
- [Google's AI for Individuals and SMBs: Clarity, Costs, and Strategic Choices](https://rob-hoeijmakers.ghost.io/googles-ai-for-individual-smb.md) - Google's AI options are powerful but confusing. Here's how I compared Google One vs Workspace—and why SMBs should think twice before locking in.
- [Beyond LLM’s: The Hidden Dangers of AI in Scientific Research](https://rob-hoeijmakers.ghost.io/ai-threat.md) - My focus was fixed on LLM’s like ChatGPT's disruptions until I realised, through Niall Ferguson's insights, that specialised scientific AI is the true global threat or risk.
- [Will I Manage Agents as I Would Employees?](https://rob-hoeijmakers.ghost.io/manage-agents-employees.md) - AI agents are joining our teams. But will we manage them like employees? Here’s my take from the edge of strategy, automation, and organisational design.
- [Markdown in Google Docs: A Practical Step Forward](https://rob-hoeijmakers.ghost.io/markdown-google-docs.md) - With Google's Docs now fully supporting Markdown, revisiting this elegant format felt essential. It’s clearer, simpler, and more universally useful than ever.
- [Choosing ChatGPT Team: From AI-Confidant to Trusted Colleague](https://rob-hoeijmakers.ghost.io/choosing-chatgpt-team-from-ai-confidant-to-trusted-colleague.md) - Migrating to ChatGPT Team reshaped my digital workflow—less friend, more colleague. Here’s what I learned from shifting accounts, data, and mindset.
- [How OpenAI o3 Became a Geospy and Found My Photo’s Location](https://rob-hoeijmakers.ghost.io/openai-o3-geospy.md) - I asked OpenAI’s o3 model to play geospy—like a human OSINT analyst. It zoomed, searched, reasoned, and nailed the photo’s location. Watch it unfold.
- [Should I Opt Out of Meta’s AI Training?](https://rob-hoeijmakers.ghost.io/should-i-opt-out-of-metas-ai-training.md) - Opting out sounds easy. But what if it costs visibility—or influence? I’m sharing the tension, not the answer. Curious what others are doing.
- [My Venture into Venture Capital: What I Learned About DeepTech Investing](https://rob-hoeijmakers.ghost.io/venture-capital-deeptech-investing.md) - Behind every groundbreaking technology lies a hidden system of risk, funding, and patience. This is what I discovered about venture capital.
- [What We Mean When We Say "Flywheel"](https://rob-hoeijmakers.ghost.io/flywheel.md) - From rollercoasters to startups: the flywheel stores energy, builds momentum, and turns early effort into lasting acceleration.
- [Who Is the Author? Authenticity in the Age of AI](https://rob-hoeijmakers.ghost.io/who-is-the-author-authenticity-in-the-age-of-ai.md) - AI helps us write—but are we still the ones deciding what’s worth saying? A reflection on authorship, ethics, and identity.
- [Not Doing Is Also an Act](https://rob-hoeijmakers.ghost.io/not-doing-is-also-an-act.md) - In a world of instant input and infinite output, choosing not to act is a creative decision. This is a reflection on AI, growth, and intent.
- [Search in the Age of AI](https://rob-hoeijmakers.ghost.io/search-in-the-age-of-ai.md) - Search is no longer about finding—it’s about understanding. From keywords to context, here’s how AI is changing the way we ask, find, and think.
- [Locked Out by X](https://rob-hoeijmakers.ghost.io/locked-out-by-x.md) - One post on X triggered a bot check, a failed challenge, and a platform label. I documented the process—because this could lock out anyone.
- [What Zeta Alpha Gets Right About AI (That Others Don’t)](https://rob-hoeijmakers.ghost.io/zeta-alpha.md) - AI you can trust, built for complexity. Zeta Alpha shows how European companies can take back control with search that works—across formats, securely.
- [Scaling RAG Applications with Weaviate.](https://rob-hoeijmakers.ghost.io/scaling-rag-applications-with-weaviate.md) - Learn how Weaviate's open-source platform supports AI agents and knowledge bots through advanced vector search capabilities.
- [Signals, Systems, and Speech](https://rob-hoeijmakers.ghost.io/signals-systems-and-speech-rethinking-meaning-in-the-age-of-ai.md) - What happens when language models meet logic? Larry Swanson and I explore neurosymbolic AI, voice tech, and the human meaning behind machine-readable content.
- [LinkedIn Verification: When Identity Becomes a Profile](https://rob-hoeijmakers.ghost.io/linkedin-verification-when-identity-becomes-a-profile.md) - LinkedIn asks you to verify who you are but then turns that into your public label. What happens when identity gets locked into a profile?
- [The End of Google Search (as we know it)](https://rob-hoeijmakers.ghost.io/the-end-of-google-search-as-we-know-it.md) - Google didn’t warn me. It just erased my blog. What looked like a bug turned out to be a glimpse into the future of search—and it’s not built for us anymore.
- [Descript - From Visual Storytelling to Storytelling with Visuals](https://rob-hoeijmakers.ghost.io/descript.md) - Descript flips video editing: start with your words, not your footage. Here’s how it changed the way I create—and why I’m not going back.
- [Fibre Feels Faster — And It’s Not About Speed](https://rob-hoeijmakers.ghost.io/fibre-feels-faster-and-its-not-about-speed.md) - I used to chase top speeds. Fibre showed me what really matters: low latency, equal uploads, and no peak slowdowns. That’s when the internet feels fast.
- [Switching to Optical: My Journey to Fibre Internet](https://rob-hoeijmakers.ghost.io/switch-coax-fibre-internet.md) - I switched from coax to fibre — faster, cheaper, and finally competition. Fibre opens real choice, and even 5G (FWA) enters the game. Here’s how it went.
- [How ZEISS and ASML Enable the Modern Chip Industry](https://rob-hoeijmakers.ghost.io/zeiss-and-asml.md) - From Dutch roots to German optics, ASML and ZEISS built a unique European stronghold in chipmaking. Where light carves the future.
- [BOAT: A New Category by Gartner and the Future of Enterprise Automation](https://rob-hoeijmakers.ghost.io/boat-enterprise-automation.md) - Automation is evolving fast. Gartner’s BOAT consolidates RPA, AI, and low-code into a unified framework. Insights from the SS Rotterdam conference with Incentro.
- [Speech recognition, Speech-to-Text, Dictation, and Transcription: What’s the Difference?](https://rob-hoeijmakers.ghost.io/asr-speech-to-text-dictation-and-transcription-whats-the-difference.md) - Just like picking the right writing tool, choosing the right speech technology makes all the difference—here’s how to decide.
- [The Silent Revolution: How AI is Transforming Speech Recognition](https://rob-hoeijmakers.ghost.io/speech-recognition.md) - Speech recognition is no longer a clunky afterthought—it’s seamless, fast, and nearly human-like. Thanks to AI’s self-attention, our devices now truly listen.
- [Lost in ChatGPT's Models? A guide (March 2025)](https://rob-hoeijmakers.ghost.io/chatgpt-models-guide.md) - Overwhelmed by GPT-4o, GPT-4.5, and o3-mini? This guide clarifies ChatGPT’s AI models, helping you confidently pick the right tool for every conversation.
- [Rediscovering Paste: A Productivity Boost for Mac and iOS Users](https://rob-hoeijmakers.ghost.io/paste-clipboard-with-history.md) - Clipboard, Upgraded: Copy-paste is basic—Paste makes it powerful. A forgotten tool reappeared in my workflow, and I’m wondering how I ever managed without it.
- [Fireflies.ai: Meeting Transcriptions & Automation](https://rob-hoeijmakers.ghost.io/fireflies-ai-transcriptions.md) - Fireflies.ai changed how I handle meetings, capturing every conversation with ease. Its AI-driven transcription is powerful, but some features need fine-tuning.
- [Signal vs. WhatsApp](https://rob-hoeijmakers.ghost.io/signal-vs-whatsapp.md) - Moving between Signal & WhatsApp. I start using Signal for private communication, and started viewing WhatsApp as public social media.
- [Connecting a Kobo Reader to an iPad via USB-C: Easier Than Expected](https://rob-hoeijmakers.ghost.io/connect-kobo-reader-to-an-ipad-via-usb-c.md) - Connecting a Kobo eReader to an iPad via USB-C is easier than expected! A simple cable does the trick—no extra power needed. Here’s how it works.
- [Why Automation with Make.com Made Me So Happy](https://rob-hoeijmakers.ghost.io/make-dot-com-automation.md) - Make.com transformed my workflow—what used to take 40 minutes now runs in seconds. Cloud automation has never felt this creative, flexible, and fun!
- [The Digital Euro: My First Exploration](https://rob-hoeijmakers.ghost.io/digital-euro-cbdc.md) - The EU is exploring a digital euro. A step forward for security and inclusion, or a path to greater state control? Let’s explore the facts and concerns.
- [Identity Wallet: A Tool for Empowerment or a Mechanism of Control?](https://rob-hoeijmakers.ghost.io/digital-identity-id-empowerment-or-state-control.md) - Freedom or surveillance? Digital IDs offer convenience but come with risks. Are they tools of empowerment or state control over your personal data?
- [Transcribing Speech on a Mac and iOS: My Workflow and Tools](https://rob-hoeijmakers.ghost.io/transcribe-audio-on-macos-and-ios.md) - Need seamless transcription on Mac & iOS? Apple’s built-in tools are limited—here’s how I use Transcribe for accurate, multilingual, cloud-based audio transcription.
- [Why Can't We Transcribe Phone Calls in the EU?](https://rob-hoeijmakers.ghost.io/transcribe-phone-calls.md) - EU phone calls remain in the past. While video calls get AI transcription, mobile and VoIP calls don’t. A privacy issue or just a lack of will? Time for change.
- [Apple’s New ‘Invites’ App: A First Look](https://rob-hoeijmakers.ghost.io/apples-new-invites-app-a-first-look.md) - Apple Invites is here! A new iOS event app that jazzes up invites but lacks true collaboration. Can it compete with for instance WhatsApp's voting? Let’s find out.
- [Understanding Digital Identity in the EU: eID, eIDAS, and the EUDI Wallet](https://rob-hoeijmakers.ghost.io/eu-eid-eidas-eudi-wallet.md) - This article serves as a reference point for further discussions on digital identity, authentication, and legitimisation in the EU.
- [OS-Level Translation: A Multilingual Productivity Hack](https://rob-hoeijmakers.ghost.io/os-level-translation-a-multilingual-productivity-hack.md) - Apple’s OS-level translation makes switching between languages effortless. Built into iOS/macOS, it’s fast, private, and eliminates app-switching.
- [Google Gemini's Video AI: What's New and Why It Matters](https://rob-hoeijmakers.ghost.io/google-gemini-video-ai.md) - Google Gemini’s video AI is fast, smart, and a game-changer. But why am I amazed while AI experts remain unimpressed? A shift in perspective explains it.
- [Reflections on a Deep Tech AI Event](https://rob-hoeijmakers.ghost.io/reflections-on-a-deep-tech-ai-event.md) - Attending the Deep Tech AI Event in Amsterdam was an inspiring experience. Here’s a reflection on the key takeaways and some of the exciting conversations that stood out during the event.
- [Deep Tech AI and Open Source licenses](https://rob-hoeijmakers.ghost.io/deep-tech-ai-open-source-licenses.md) - Last week, I attended the Deep Tech Event in Amsterdam. The energy, ambition, and collaboration on display were truly inspiring. The event brought together innovators, investors, and thought leaders to discuss the future of deep tech, with a specific focus on "Investments & Intellectual Property in…
- [DeepSeek R-1: Open-Source AI model](https://rob-hoeijmakers.ghost.io/deepseek-r-1-open-source-ai-model.md) - DeepSeek R-1 rivals OpenAI’s o1 at 13x less cost. A groundbreaking, open-source model reshaping AI innovation—open for all to explore.
- [Reversible Computing: A Paradigm Shift in Computer Science?](https://rob-hoeijmakers.ghost.io/reversible-computing.md) - Discover how reversible computing challenges physical limits, reduces energy use, and opens new possibilities in AI and 3D chip design.
- [Enhancing Photos with Apple Intelligence](https://rob-hoeijmakers.ghost.io/enhancing-photos-with-apple-intelligence.md) - Apple Intelligence debuts on macOS Sequoia 15.2, bringing powerful features like cleanup tools to silicon-equipped Macs.
- [LLM-Driven Automation and Anthropic’s Computer Use](https://rob-hoeijmakers.ghost.io/llm-driven-automation-and-anthropics-computer-use.md) - Anthropic’s Computer Use, make.com, and Automator: See how LLMs simplify automation, analyze tasks, and redefine productivity. Watch examples and learn more!
- [A Better Way to Export Kobo Notes and Highlights](https://rob-hoeijmakers.ghost.io/a-better-way-to-export-kobo-notes-and-highlights.md) - Easily export Kobo notes with a browser tool—no installs, no accounts, just seamless text and Markdown options. Here's how it works:
- [A Busy Start to the Year: Exploring AI, Agents, and Automation](https://rob-hoeijmakers.ghost.io/a-busy-start-to-the-year-exploring-ai-agents-and-automation.md) - As we kick off a new year, I wanted to take a moment to reflect on my first week. It’s been a whirlwind of activity, filled with experiments, learning, and a dive into emerging technologies.
- [The upgraded iPhone Calculator](https://rob-hoeijmakers.ghost.io/the-upgraded-iphone-calculator.md) - Discover the hidden potential of your iPhone's calculator! In this article, I’ll share tips, tricks, and lesser-known features to make your everyday calculations faster and smarter.
- [From Mifi to eSIM: Finally Catching Up with Mobile Connectivity](https://rob-hoeijmakers.ghost.io/from-mifi-to-esim-finally-catching-up-with-mobile-connectivity.md) - Easy eSIM: Installed via QR code, activated smoothly in Switzerland, and it just works. Goodbye Mifi and prepaid SIMs, hello convenience!
- [When Macs Are No Longer Safe: Lessons from a Trojan Incident](https://rob-hoeijmakers.ghost.io/when-macs-are-no-longer-safe-lessons-from-a-trojan-incident.md) - For years, macOS users have prided themselves on the platform’s robust security. But as this incident shows, even Macs are no longer immune to sophisticated malware attacks.
- [The Pinch That Proves It's Not Symmetry](https://rob-hoeijmakers.ghost.io/the-pinch-that-proves-its-not-symmetry.md) - Discover how Threads' Pinch feature helped me break the illusion of symmetry in photography, revealing the true power of intentional composition.
- [Setting up a WhatsApp Community](https://rob-hoeijmakers.ghost.io/setting-up-a-whatsapp-community.md) - Learn how to efficiently manage a WhatsApp community with features like announcements, member management and group management. Provide structure and clear communication.
- [Beyond keyboards and screens](https://rob-hoeijmakers.ghost.io/beyond-keyboards-and-screens.md) - Reconnecting with Bram led to a bold experiment: writing this entirely by voice. Here’s why the future of work may no longer need keyboards or screens.
- [How I’m Rethinking Social Media for 2025](https://rob-hoeijmakers.ghost.io/rethinking-social-media-for-2025.md) - What’s next for social media in 2025? Dive into my reflections on platform trends, user behaviour, and crafting a strategy that balances personal voice with staying ahead of the digital curve.
- [Agents and Agency](https://rob-hoeijmakers.ghost.io/agents-and-agency.md) - Agency: a word we use often but rarely reflect on. This piece unpacks how it connects to personal autonomy, tech evolution, and the way we navigate a world of endless possibilities.
- [Facebook Protect](https://rob-hoeijmakers.ghost.io/facebook-protect.md) - A viral photo surge led to Facebook Protect. Meta's added security made me realise how vulnerable our digital identities are—and how much more I could do with them.
- [The Power and Popularity of Podcasting](https://rob-hoeijmakers.ghost.io/power-and-popularity-of-podcasting.md) - Discover the power of podcasting: From storytelling layers to blurring lines with video, learn why podcasts are more intimate and engaging than ever.
- [Meta Ads Payments: Credit Cards, Invoicing, and a Crash Course in Transaction Types](https://rob-hoeijmakers.ghost.io/meta-ads-payments-credit-cards-invoicing.md) - Meta Ads payments explained: from small credit card holds to monthly invoicing, learn how Meta's process really works and what to expect as a new advertiser.
- [The Power of Sequences](https://rob-hoeijmakers.ghost.io/the-power-of-sequences.md) - Language, music, biology—at their heart, it's all sequences. This realisation reshaped how I understand AI, making LLM's more tangible, less a mystery, and truly insightful.
- [A Thousand Compresses: How a Video Slowly Disappears](https://rob-hoeijmakers.ghost.io/a-thousand-compresses-how-video-slowly-disappears.md) - Video compression is like washing clothes—each time, a little fades. After a thousand rounds, almost nothing is left. Here's how it works.
- [Project: AI Chatbot for RSV Awareness through Web and WhatsApp](https://rob-hoeijmakers.ghost.io/awareness-via-chatbot-collaboration-with-resvinet.md) - Discover how I partnered with ReSViNET to build an AI-powered chatbot that provides global RSV education, available via web and WhatsApp.
- [From Typing to Talking](https://rob-hoeijmakers.ghost.io/from-typing-to-talking.md) - From speech synthesis to dictation, I explore how evolving AI tools make communication swifter and more natural. Dive into my journey through spoken and written digital modes.
- [How AI is Transforming Podcast Production: A Personal Take](https://rob-hoeijmakers.ghost.io/ai-is-transforming-podcast-production.md) - Transforming podcast production: AI helps turn hours of audio into cohesive stories, blending automation with the human touch to bring ideas to life.
- [My Experiment with Voice Cloning](https://rob-hoeijmakers.ghost.io/my-experiment-with-voice-cloning.md) - Explore how voice cloning can transform digital content into something personal. My experiment with ElevenLabs shows the possibilities of AI in content creation.
- [The difference between slides and photos](https://rob-hoeijmakers.ghost.io/the-difference-between-photos-and-slides.md) - Slides and screens both use light as a direct medium, while photos rely on light indirectly, capturing and reflecting it back to the viewer.
- [Mastering the Digital Shift: From Video to Text](https://rob-hoeijmakers.ghost.io/from-text-to-video-and-back-again.md) - The digital world is evolving at a rapid pace, and one thing I feel strongly about is the need to stay proficient in all major media forms: text, images, audio, and video. We're witnessing a notable shift from text and images to more dynamic formats like audio (such as podcasts) and synthetic video…
- [OS-Level Translations: Enhancing Writing Across Devices](https://rob-hoeijmakers.ghost.io/os-level-translations.md) - For years, Apple Translate has quietly improved, and I recently stumbled upon a feature that changes everything—system-level translation integrated into iOS and macOS input fields. Discover how this overlooked functionality can streamline multilingual content creation.
- [WhatsApp: Groups vs. Communities](https://rob-hoeijmakers.ghost.io/whatsapp-groups-vs-communities.md) - Learn how to strike the right balance between openness and organization to optimize your WhatsApp experience, using a tennis club as a metaphor.
- [Exploring the Potential of AI Avatars](https://rob-hoeijmakers.ghost.io/exploring-the-potential-of-ai-avatars.md) - AI avatars provide a powerful way to create multilingual content, saving time and cost with adaptable digital presenters.
- [EduAI: An inspiring example of a WhatsApp Community](https://rob-hoeijmakers.ghost.io/eduai-an-inspiring-example-of-a-whatsapp-community.md) - Explore the EduAI WhatsApp community, where almost 1000 members actively collaborate and share knowledge about AI in education in the Netherlands and Belgium.
- [Turning Radio Mentions into Digital Text with Whisper: My Friday AI Experiment](https://rob-hoeijmakers.ghost.io/whisper-on-my-mac.md) - Experimenting with Whisper, a transcription tool by OpenAI, I transformed a radio mention into digital text—all done locally and easily from my browser.
- [Exploring ChatGPT's New Voice Features: More Hype than Substance?](https://rob-hoeijmakers.ghost.io/chatgpt-new-voice-features.md) - ChatGPT's voice upgrade adds more emotion and interactivity, but I question if these extras are diluting the core strengths I value most: straightforward answers
- [The Role of CDNs in Page Speed](https://rob-hoeijmakers.ghost.io/cdn-and-page-speed.md) - Independent experiments reveal that CDNs and server-side caching, more than page size or hardware, are key to boosting page speed. Here's what I learned.
- [What is a WhatsApp Community? An Introduction](https://rob-hoeijmakers.ghost.io/what-is-a-whatsapp-community-an-introduction.md) - WhatsApp Communities lets you organize groups more efficiently and securely. Ideal for schools, businesses, and communities looking to improve their communications.
- [Llama 3.2 on a Mac](https://rob-hoeijmakers.ghost.io/llama-32-on-a-mac.md) - I tested Meta's Lama 3.2 LLM on my Mac Mini, setting it up via Docker. It’s fast, private, and generates code, but lacks memory and multimodal features like ChatGPT.
- [The Mac and iOS Password Manager](https://rob-hoeijmakers.ghost.io/mac-and-ios-password-manager.md) - Apple’s latest iOS and macOS updates bring a more unified and efficient way to manage passwords and authentication, making security simpler, reducing time spent on managing accounts, and boosting productivity.
- [Anki, Human Memory in a Digital World](https://rob-hoeijmakers.ghost.io/human-memory-in-a-digital-world.md) - In this post, I discuss the importance of human memory in the digital age, where information flows constantly. I also share my workflow for using flashcards and digital tools to retain knowledge.
- [Europe’s digital dilemma and new commission](https://rob-hoeijmakers.ghost.io/europes-digital-dilemma-and-new-commission.md) - Europe faces a pivotal moment in its digital strategy, with the new EU Commission balancing innovation with regulation to shape the continent's future.
- [Draghi report: How Europe’s Digital Lag threatens innovation](https://rob-hoeijmakers.ghost.io/europe-between-innovation-and-regulation.md) - A personal reflection on how EU regulations impact innovation and competitiveness, drawing on Mario Draghi's report and my experiences as a European entrepreneur.
- [From Pages to Podcast with Google NotebookLM](https://rob-hoeijmakers.ghost.io/from-pages-to-podcasts.md) - Google's NotebookLM effortlessly transforms lengthy documents into natural-sounding podcasts. In this post, I’ll share how I used it to turn a 60-page report into an engaging audio experience.
- [ChatGPT’s Memory](https://rob-hoeijmakers.ghost.io/chatgpts-memory.md) - ChatGPT’s memory feature is here! Discover how it updates your experience with personalised conversations, and explore how you can manage and use it effectively.
- [From Blueprints to Bytes: How Original Designs Shaped Modern Technology](https://rob-hoeijmakers.ghost.io/blueprints.md) - From leaves to microchips, the blueprint’s journey shows how detailed design principles from the past shape today’s technology and websites, bridging the gap between nature and digital precision.
- [Strengthening Europe's Semiconductor Backbone: The Role of ESMC](https://rob-hoeijmakers.ghost.io/esmc.md) - TSMC’s first European plant in Dresden, a €10 billion venture with Bosch, Infineon, and NXP, will enhance Europe’s semiconductor industry. Supported by the European Chips Act.
- [Review of "Decisive" by Chip Heath and Dan Heath](https://rob-hoeijmakers.ghost.io/review-of-decisive-by-chip-heath-and-dan-heath.md) - The Heath brothers’ WRAP framework—Widen Your Options, Reality-Test Your Assumptions, Attain Distance Before Deciding, and Prepare to Be Wrong—offers practical strategies to improve decision-making processes.
- [Taming Data Usage with a MiFi hotspot: My Experience and Solution](https://rob-hoeijmakers.ghost.io/taming-data-usage-with-a-mifi-hotspot-my-experience-and-solution.md) - During a recent holiday in the mountains, I relied on my TP-Link M9700 MiFi to stay connected. While the MiFi, or hotspot, worked wonderfully, I quickly discovered that managing data usage was a significant challenge. Here's how I tamed my data consumption and found an effective solution. The Chall…
- [Identity and Addressability in the Digital Age](https://rob-hoeijmakers.ghost.io/identity-and-addressability.md) - Understanding digital identity is crucial in today's connected world. Explore how addressability, through email, phone numbers, and online handles, shapes our online presence.
- [HDR: A Technology and a Format](https://rob-hoeijmakers.ghost.io/hdr-a-technology-and-a-format.md) - Explore HDR's potential in content creation and consumption. Understand its dual role as technology and format to enhance your photos and videos across platforms.
- [Understanding the Terms: Web, Online, Digital, and Cyber](https://rob-hoeijmakers.ghost.io/web-online-digital-and-cyber.md) - Clarifying "web," "online," "digital," and "cyber": Learn why web strategy is vital for creating meaningful online experiences and how LLMs enhance this role.
- [Apple’s RCS Adoption in iOS 18](https://rob-hoeijmakers.ghost.io/apples-rcs-adoption-in-ios-18.md) - Apple's announcement of Rich Communication Services (RCS) support in iOS 18, slated for release in September, marks a pivotal shift in the messaging landscape.
- [Locked Out of Instagram or Threads? Avoid and appeal a ban.](https://rob-hoeijmakers.ghost.io/locked-out-banned-instagram-threads.md) - Banned from Instagram or Threads? Here's how to avoid getting locked out and the steps to take for a swift and successful account recovery.
- [Navigating Social Media: My Experience Across Platforms](https://rob-hoeijmakers.ghost.io/navigating-social-media-my-experience-across-platforms.md) - From X to BlueSky, each social media platform offers unique opportunities. Read about my journey and insights from a recent generational poll on these diverse communities.
- [Leveraging a Viral Photo: A Journey in SEO and Digital Strategy](https://rob-hoeijmakers.ghost.io/viral-photo-seo-digital-strategy.md) - How to benefit from an online, viral event. On the short term, when it happens, and longer term to benefit from search traffic on multiple online places.
- [Unpacking the World of Podcasting: An Interview with Larry Swanson (Part 1)](https://rob-hoeijmakers.ghost.io/unpacking-the-world-of-podcasting.md) - Podcasting has become an integral part of our digital lives, offering a unique blend of convenience and depth in content consumption. I interview professional podcaster Larry Swanson and unpack the world of podcasting. In two parts.
- [Chat versus Messages: key differences explained](https://rob-hoeijmakers.ghost.io/chat-vs-messages-whats-the-difference.md) - “Chat” and “messaging” are often used interchangeably, but differ in purpose and context. Learn about these differences to choose the best communication channels.
- [Chat feature in Google Maps disappears](https://rob-hoeijmakers.ghost.io/chat-feature-in-google-maps-disappears.md) - For many online professionals, the news came as a surprise: the chat feature in Google Maps, better known as "chat with business profile", will soon disappear.
- [AI-Infused Workflow for Idea Generation and Content Creation](https://rob-hoeijmakers.ghost.io/ai-infused-workflow-blogging.md) - Learn how AI transforms content creation with a seamless workflow. From brainstorming ideas to publishing and promoting, make your blogging efficient and fun.
- [When your Photograph Goes Viral](https://rob-hoeijmakers.ghost.io/viral-photo.md) - How I handled my viral Dutch landscape photo: From capturing the perfect shot to managing social media buzz, learn my strategies for dealing with sudden online fame.
- [ChatGPT suddenly sounds completely different](https://rob-hoeijmakers.ghost.io/chatgpt-suddenly-sounds-completely-different.md) - When ChatGPT's voice suddenly changed, it made me realise how emotionally attached I had become. This experience highlights the importance of boundaries with technology.
- [Moving to a New Domain](https://rob-hoeijmakers.ghost.io/moving-to-a-new-domain.md) - Moving your blog to a new domain? Learn how I transitioned smoothly, with tips on DNS settings, redirects, SEO updates, and more for a successful switch.
- [CRM Specialisation: Choosing the Right System for Sales, Service, and Marketing](https://rob-hoeijmakers.ghost.io/crm-sales-service-marketing.md) - In my career as a web strategist, I've had the opportunity to dive deep into the digital tools that power today’s businesses. One of the most insightful experiences has been understanding how different companies employ various Customer Relationship Management (CRM) systems to optimise their operati…
- [WhatsApp's Global Reach](https://rob-hoeijmakers.ghost.io/whatsapps-global-reach.md) - Explore WhatsApp's strategic dominance in the global messaging market, from the US to India.
- [Future predictions for AI’s](https://rob-hoeijmakers.ghost.io/future-predictions-for-ais.md) - Explore the evolving landscape of AI: are we pushing the limits of technology or just scratching the surface?
- [A Comparative Analysis of Top Language Models](https://rob-hoeijmakers.ghost.io/a-comparative-analysis-of-top-language-models.md) - Understanding the impact of RAG on AI chatbots: in-depth analysis of ChatGPT, Claude, Llama and Google Gemini for optimal choice.
- [The European Health Data Space (EHDS)](https://rob-hoeijmakers.ghost.io/the-european-health-data-space.md) - EHDS could change EU healthcare: Insights on digital strategy, data privacy, and the future of personalized health innovation.
- [Reading Webpages on Your Kindle: A Simplified Process](https://rob-hoeijmakers.ghost.io/reading-webpages-on-your-kindle.md) - Reading online articles on your Kindle made easy: follow our steps to simplify, convert, and transfer webpages from iPhone effortlessly.
- [Web Traffic and the Rise of LLMs](https://rob-hoeijmakers.ghost.io/web-traffic-and-the-rise-of-llms.md) - Exploring the impact of LLMs on web traffic, a shift from Google's reign to a new era of digital engagement.
- [My experiences with chatbots based on chatgpt](https://rob-hoeijmakers.ghost.io/my-experiences-with-chatbots-based-on-chatgpt.md) - From web design to AI chatbots: a change from sending to interacting. Learn how ChatGPT and RAG are transforming content creation.
- [Business Cards in a Digital World](https://rob-hoeijmakers.ghost.io/business-cards-in-a-digital-world.md) - While digital networking grows, there's still a place for traditional business cards. Learn how they complement modern methods in professional exchanges.
- [Mastering Transparent Backgrounds for Logos: Insights into PNG, WebP, and SVG Formats](https://rob-hoeijmakers.ghost.io/transparent-backgrounds-png-webp-svg.md) - In the quest to create a logo that stands out on any website theme—be it light or dark mode—the journey involves not just creativity but also a strategic choice of technology or tools, whether through AI-generation, handcrafted designs, or any method in between.
- [Payment requests: Your digital payment assistant](https://rob-hoeijmakers.ghost.io/payment-requests-your-digital-payment-assistant.md) - A brief overview of how to properly deploy and manage payment requests. A powerful addition to your digital routines.
- [The AI Image Technology Landscape for images: Generation, Alteration, and Recognition](https://rob-hoeijmakers.ghost.io/ai-image-technology-landscape.md) - Explore the AI revolution in image tech: generation, alteration, and recognition. Unlock creativity and efficiency in digital content creation.
- [A Mifi hotspot for my mountain holidays](https://rob-hoeijmakers.ghost.io/a-mifi-router-for-my-mountain-holidays.md) - Discover the TP-Link M7200 Mifi Router: your ticket to seamless connectivity. Join me as I share my experience.
- [From physical SIM to eSIM on iPhone](https://rob-hoeijmakers.ghost.io/from-physical-sim-to-esim-on-iphone.md) - Going from a physical SIM to an embedded SIM (eSIM) on an iPhone. The steps to transfer and the first impressions of having two SIM's active.
- [Transitioning to Passkeys](https://rob-hoeijmakers.ghost.io/transitioning-to-passkeys.md) - Unlock the potential of Passkeys: Explore how they enhance security & ease of use for professionals. Get started with our actionable insights.
- [Setting up a Google Account without Gmail](https://rob-hoeijmakers.ghost.io/google-account-without-gmail.md) - Unlock the power of Google without Gmail! Explore how a custom email domain & Google One can transform your business and personal workflow.
- [Exploring Retrieval Augmented Generation (RAG)](https://rob-hoeijmakers.ghost.io/exploring-retrieval-augmented-generation-rag.md) - Dive into how Retrieval Augmented Generation elevates chatbots by blending AI with curated knowledge for insightful, context-aware interactions.
- [LiveDrop: Offline Data Sharing](https://rob-hoeijmakers.ghost.io/exploring-livedrop-offline-data-sharing.md) - Introducing LiveDrop: Transforming offline info sharing with just a screen & camera. No network? No problem.
- [Kobo versus Kindle](https://rob-hoeijmakers.ghost.io/kobo-vs-kindle.md) - Discover the key distinctions between Kobo and Kindle as we delve into content availability, format flexibility, and unique features. A comparison on ecosystems rather than the devices.
- [How to get verified on LinkedIn](https://rob-hoeijmakers.ghost.io/how-to-get-verified-on-linkedin.md) - LinkedIn verification confirms your identity using a government ID. Free, takes a few minutes. Here's how it works and what LinkedIn actually receives.
- [Why I use BrowserStack for testing and previewing](https://rob-hoeijmakers.ghost.io/why-browserstack.md) - Uncover the power of BrowserStack with expert insights. Learn why top web strategists like it for seamless testing and development.
- [Creating Phone Images with Canva](https://rob-hoeijmakers.ghost.io/creating-phone-images-with-canva.md) - With the help of Canva, you can transform ordinary screenshots into engaging phone images that captivate your audience. This article has shown you the steps to create professional-looking mockups, enhancing the visual appeal of your digital content.
- [Digital Twins: Simulation versus Emulation](https://rob-hoeijmakers.ghost.io/digital-twins-simulation-vs-emulation.md) - Simulation vs. emulation: Unraveling the differences in digital twins. What's best for your online projects?
- [The AI Revolution in Medicine: GPT-4 and Beyond](https://rob-hoeijmakers.ghost.io/the-ai-revolution-in-medicine-gpt-4-and-beyond.md) - Discover GPT-4's impact on healthcare today and tomorrow in 'The AI Revolution in Medicine,' a blend of practicality and foresight.
- [Google One subscription for Google Meet](https://rob-hoeijmakers.ghost.io/choosing-google-one-to-use-google-meet.md) - To use the premium features of Google Meet, like longer duration, I choose Google One as subscription instead of Google Workplace. Here is why.
- [From Calendly to scheduling with Google Calendar](https://rob-hoeijmakers.ghost.io/from-calendly-to-scheduling-with-google-calendar.md) - Why I started using the scheduling of Google Calendar that comes with their premium subscriptions Google One and Google Workplace.
- [Choosing the right "Face" for your chatbot](https://rob-hoeijmakers.ghost.io/choosing-the-right-face-for-your-chatbot.md) - Zoek je een gezicht voor je chatbot? Ontdek hoe logo's, avatars of foto's de gebruikerservaring kunnen bepalen.
- [Review of transcription software: Tactiq versus Fireflies](https://rob-hoeijmakers.ghost.io/review-of-transcription-software-tactiq-vs-firefliesai.md) - Join me on a journey as I test and contrast Tactiq and Fireflies.ai, seeking the best transcription tool for video meetings in a web strategist's life.
- [European Digital Identity (EDI)](https://rob-hoeijmakers.ghost.io/edi-digital-identities.md) - Exploring the EU's EDI: A digital strategist's take on digital identities and wallets, balancing security, privacy, and innovation in the digital age.
- [Whisper by OpenAI: Unlocking Speech Recognition for Transcription and Beyond](https://rob-hoeijmakers.ghost.io/openais-whisper-speech-to-text-technology.md) - Dive into the world of Whisper by OpenAI. See how this groundbreaking speech-to-text tool is changing business communication and tech innovation.
- [A year of AI transformation (2023)](https://rob-hoeijmakers.ghost.io/a-year-of-ai-transformation.md) - Discover how AI can boost your productivity: Real-World applications for Creative Online Professionals.
- [Paid subscription on X](https://rob-hoeijmakers.ghost.io/paid-subscription-on-x.md) - Consider the benefits of a paid subscription on X. Explore enhanced reach, longer posts, and the blue tick debate.
- [The paper RFID](https://rob-hoeijmakers.ghost.io/the-paper-rfid.md) - Eco-friendly, cost-effective, and remarkably simple. Learn how PulpaTronics is rewriting the RFID rulebook.
- [Perplexity, the AI-powered answer engine](https://rob-hoeijmakers.ghost.io/perplexity-the-ai-powered-answer-engine.md) - From accurate answers to cultural insights, Perplexity.ai does it all. Explore the future of search with this AI-powered answer engine.
- [Improve your YouTube advertising with Junbi](https://rob-hoeijmakers.ghost.io/youtube-advertising-junbi.md) - Junbi is an online tool that analyses YouTube ad creatives with a scientific, predictive AI. Junbi scores the ads on three vital aspects.
- [Orchestrate personal experiences with Conscia](https://rob-hoeijmakers.ghost.io/conscia-dx-engine-and-dx-graph.md) - Discover how Conscia's DX Engine and DX Graph orchestrate digital excellence, modernizing legacy systems and unifying data.
- [This week ChatGPT learned to draw, see and talk](https://rob-hoeijmakers.ghost.io/this-week-chatgpt-learned-to-draw-see-and-talk.md) - Explore ChatGPT's game-changing features, from generating stunning images to analyzing visuals, and revolutionize your content realization process.
- [Navigating BlueSky](https://rob-hoeijmakers.ghost.io/bluesky.md) - Renting space on BlueSky? Get to know your digital landlord and the groundbreaking rules shaping the future of social interaction.
- [Digital Asset Management: Where Art and Science Converge](https://rob-hoeijmakers.ghost.io/digital-asset-management-where-art-and-science-converge.md) - Explore DAM's role in uniting diverse content purposes. From corporate training to art preservation to sports, DAM delivers versatile solutions.
- [What are Image Optimization Services for?](https://rob-hoeijmakers.ghost.io/what-are-image-optimization-services-for.md) - Boost web performance with image optimization services. Learn how they differ from DAM systems and choose the right tool for your needs
- [Vignettes in iPhone photography](https://rob-hoeijmakers.ghost.io/vignettes-in-iphone-photography.md) - Enhance your online content with subtle vignettes – a hidden iPhone feature.
- [Google's TextFX gives text effects](https://rob-hoeijmakers.ghost.io/googles-textfx-gives-text-effects.md) - Are you ready to take your creativity to the next level? Google's TextFX might just be the tool you've been waiting for.
- [The tangible side of AI in the cloud](https://rob-hoeijmakers.ghost.io/the-tangible-side-of-ai-in-the-cloud.md) - Journey into the realms of AI and cloud computing with lessons learned at a Dutch Startup Association event. Ready to navigate this evolving landscape?
- [Poe: Swiss Army Knife for Mastering AI Magic](https://rob-hoeijmakers.ghost.io/poe-app.md) - Discover Poe's capabilities as we dive into using multiple language models, custom bots, and real-world examples.
- [Measures versus Metrics](https://rob-hoeijmakers.ghost.io/measures-vs-metrics.md) - Dive into the nuanced world of online data with Rob Hoeijmakers as he distinguishes between 'measures' and 'metrics.' Learn why these terms are crucial for effective digital strategy.
- [Meaning of Metrics, Statistics, Analytics, and Insights](https://rob-hoeijmakers.ghost.io/understanding-website-metrics-statistics-analytics-and-insights.md) - Unlock your website's data. Let's have a look at the words metrics, statistics, analytics, and insights to help you make informed decisions.
- [WordPress versus Ghost: A comparison for bloggers](https://rob-hoeijmakers.ghost.io/wordpress-vs-ghost-for-bloggers.md) - Torn between WordPress's versatility and Ghost Pro's simplicity? This article is your compass in the world of blogging platforms.
- [Structured Content](https://rob-hoeijmakers.ghost.io/structured-content.md) - Discover how structured content, much like assembling mosaic art, can transform your web development projects. Learn why it's essential for consistency, SEO, and a future-proof online presence.
- [Content Activation](https://rob-hoeijmakers.ghost.io/content-activation.md) - Discover how content activation is illuminating the darkest corners of enterprise content, much like a guiding light in a digital warehouse.
- [Typography insights](https://rob-hoeijmakers.ghost.io/typography-insights.md) - Discover webfonts' impact on UX, explore flexible variable fonts, and the shift from Calibri to Aptos in Microsoft Office. Font choices matter.
- [Webpages require strong headings](https://rob-hoeijmakers.ghost.io/html-headings.md) - Headings are like signposts that point the way through the text. Headings give good readability for humans and search engines. I revisited this basic but vital skill.
- [Identity unmasked](https://rob-hoeijmakers.ghost.io/identity-unmasked.md) - Explore 'identity' in the digital era, its dual role in admin and online worlds, and the convergence enabled by facial recognition tech.
- [Account, profile and identity](https://rob-hoeijmakers.ghost.io/accounts-profiles-identity.md) - I wanted to zoom in on online accounts and profiles. Here is a comprehensive overview to understanding the essential aspects of your digital life, from sign-up to log-in.
- [CMS, Content Platform, or DXP?](https://rob-hoeijmakers.ghost.io/cms-content-platform-or-dxp.md) - Discover CMS, content platforms, and DXPs, how they handle content and user experiences. Real-world examples like WordPress, Contentful, and Sitecore included.
- [Understanding Content Platforms](https://rob-hoeijmakers.ghost.io/content-platforms.md) - Learn what makes content platforms different from traditional CMS. Explore headless architecture, API mesh, and composability for online pros.
- [Etymology and meaning of "Data"](https://rob-hoeijmakers.ghost.io/etymology-of-data.md) - Explore the rich history of 'data,' from ancient origins to its role in our digital world. Uncover the journey of a term that defines modern life.
- [The crucial role of technical writing in composable platforms](https://rob-hoeijmakers.ghost.io/the-crucial-role-of-technical-writing-in-composable-platforms.md) - Explore the essence of composable platforms through exceptional technical writing. Journey with me through Emporix's Digital Commerce Platform—your key to excelling in B2B.
- [Unlocking Digital Asset Management's versatility](https://rob-hoeijmakers.ghost.io/unlocking-digital-asset-managements-versatility.md) - Struggling with digital asset management? Explore how DAM transforms as a brand portal, press center, and content hub for your growing online business.
- [Regular and online calendar invitations](https://rob-hoeijmakers.ghost.io/understanding-digital-calendar-invitations.md) - Learn how seamless updates can enhance your planning but also consider the potential drawbacks of fluid calendars. Make informed choices to strike the perfect balance between convenience and control.
- [Google Search Console, a wealth of insights](https://rob-hoeijmakers.ghost.io/google-search-console-gsc.md) - Google Search Console is indispensable. Discover how GSC allows you to analyse your search traffic, understand your audience, address technical issues and further improve your website.
- [Introduction to GDPR](https://rob-hoeijmakers.ghost.io/gdpr.md) - A comprehensive guide to GDPR for online professionals. Understand its scope, penalties for non-compliance, and why it's crucial for your business.
- [Topic clusters and pillar pages](https://rob-hoeijmakers.ghost.io/the-tower-of-seo-success-pillar-pages.md) - Enhance your website's visibility and authority: Dive into the world of cornerstone content, topic clusters and pillar pages. Unlock the secrets of effective internal linking.
- [WordPress pros and cons](https://rob-hoeijmakers.ghost.io/how-about-wordpress.md) - Mastering WordPress. A foundational article for online pros. Delve into its history, plugins, pros, and cons.
- [My basis for SEO](https://rob-hoeijmakers.ghost.io/my-basis-for-seo.md) - Unlock online success with this SEO intro. Get a clear overview and steps to boost your website. No fluff, just actionable insights for better performance.
- [Exploring Content Hub Platforms](https://rob-hoeijmakers.ghost.io/exploring-specialised-content-hub-platforms-and-vendors.md) - Exploring specialised Content Hub platforms and vendors for streamlined content management and centralised content experiences.
- [The Essence of User Experience (UX) and UX Design](https://rob-hoeijmakers.ghost.io/user-experience-ux-and-ux-design.md) - Dive into the world of User Experience (UX) and discover how UX Design and AI collaborate to create engaging and efficient online experiences.
- [ChatGPT's Code Interpreter: Coding Without Code](https://rob-hoeijmakers.ghost.io/chatgpts-code-interpreter-coding-without-code.md) - ChatGPT's Code Interpreter breaks the barrier between coding and non-programmers. Explore this real-life journey of a blogger unearthing the power of AI in data management.
- [Review of "How Big Things Get Done" by Bent Flyvbjerg](https://rob-hoeijmakers.ghost.io/review-of-how-big-things-get-done-by-bent-flyvbjerg.md) - To succeed in big projects, remember key insights from 'How Big Things Get Done' by Bent Flyvbjerg: Think slowly, act swiftly, base predictions on solid ground, leverage reference data, draw from experience, and embrace modularity.
- [Squarespace login](https://rob-hoeijmakers.ghost.io/squarespace-login.md) - On the website from Squarespace it is not clear where to log in. I quickly show and guide how to log in.
- [Four ways to build your website or blog (2023)](https://rob-hoeijmakers.ghost.io/four-ways-to-build-and-maintain-website.md) - Choose the best path to sustainable online success. Showing up online is one thing, staying on top another. For you to make the right choice, I lay out four different paths.
- [Squarespace versus WordPress](https://rob-hoeijmakers.ghost.io/squarespace-vs-wordpress.md) - Are you planning to create your own website? Then you've probably heard of popular platforms like Squarespace and WordPress. But which platform is best suited to your needs?
- [Use ChatGPT plugins right away](https://rob-hoeijmakers.ghost.io/exploring-the-power-of-chatgpt-plugins-unleashing-the-beta-features-for-subscribers.md) - As a ChatGPT Plus subscriber, you can immediately access and use innovative plugins in beta, no more waiting!
- [Increased productivity with AI in chat services](https://rob-hoeijmakers.ghost.io/increased-productivity-and-better-performance-with-ai-in-chat-services.md) - Explore AI's impact on chat service: increased productivity, accelerated learning curves and opportunities for organisational change
- [Taking photos with the iPhone 12 Mini](https://rob-hoeijmakers.ghost.io/taking-photos-with-the-iphone-12-mini-a-powerful-camera-in-a-compact-size.md) - Experience the versatility of the iPhone 12 Mini: a lightweight device with heavy-duty performance in photography. Read more about my experience with this compact powerhouse.
- [Review: “How to Write Copy That Sells" by Ray Edwards](https://rob-hoeijmakers.ghost.io/review-how-to-write-copy-that-sells-by-ray-edwards.md) - Discover the art of persuasive copywriting with Ray Edwards' "How to Write Copy That Sells." Get practical techniques from an expert and craft sales copy that converts in today's digital world.
- [Coolors: colour palettes in a snap](https://rob-hoeijmakers.ghost.io/coolors-color-palette.md) - Create beautiful colour palettes with Coolors - the simple and versatile app for designers and creatives. Explore randomly generated palettes, customise them and share your masterpieces with others!
- [What is SVG and what is it used for?](https://rob-hoeijmakers.ghost.io/what-is-svg-and-what-is-it-used-for.md) - Discover SVG, the secret behind scalable, sharp digital images. Learn how this versatile vector format helps create quality images, regardless of their file size.
- [The difference between raster and vector graphics](https://rob-hoeijmakers.ghost.io/the-difference-between-raster-and-vector-graphics.md) - If you have ever worked with graphics, you may have heard of the terms "raster graphics" and "vector graphics". But what do these terms actually mean and what is the difference between the two?
- [A personal experience with phishing](https://rob-hoeijmakers.ghost.io/a-personal-experience-with-phishing.md) - The importance of second factor authentication (2FA) and unique passwords per account.
- [The influence of blue light: how to protect your eyes and sleep?](https://rob-hoeijmakers.ghost.io/the-influence-of-blue-light-how-to-protect-your-eyes-and-sleep.md) - The impact of blue light on our sleep is an important topic, especially in a time when we spend so much time using digital devices.
- [Catching the magic of magenta with your iPhone](https://rob-hoeijmakers.ghost.io/catching-the-magic-of-magenta-with-your-iphone.md) - Magenta, a colour created by our brains, isn’t found in the light spectrum. This article dives into the science behind magenta and offers tips for capturing its unique vibrancy with your iPhone, explaining why digital sensors struggle with this elusive hue.
- [Reading web pages on a Kobo e-reader: a guide for Mac and iPhone](https://rob-hoeijmakers.ghost.io/reading-web-pages-on-a-kobo-e-reader.md) - In this article, I explain how to read a longer web page on a Kobo e-reader, so you can enjoy your favourite online content without having to stare at a luminous screen.
- [Where does the word "benchmark" come from?](https://rob-hoeijmakers.ghost.io/where-does-the-word-benchmark-come-from.md) - Uncover the origins of 'benchmarking,' a term that went from measuring physical terrains to evaluating digital performance. Learn its impact today.
- [Easy sharing of your content with the Web Share API](https://rob-hoeijmakers.ghost.io/increase-the-shareability-of-your-content-with-the-web-share-api.md) - Discover how the Web Share API can improve your content sharing by providing users with a seamless and consistent experience when sharing content from web applications.
- [Twitter Lite: Exploring Progressive Web Apps](https://rob-hoeijmakers.ghost.io/progressive-web-apps-explained-using-twitter-lite.md) - Learn how Twitter Lite, a PWA, merges mobile app features with web accessibility. Improve Twitter experience, speed, and data usage across all devices.
- [Streamline your online meetings with AI note taking](https://rob-hoeijmakers.ghost.io/streamline-your-virtual-meetings-with-ai-note-taking.md) - Tactiq streamlines virtual meetings with AI. Identify and highlight key points for easy post-meeting review, boosting productivity.
- [Apple iOS devices now support web push notifications](https://rob-hoeijmakers.ghost.io/apple-devices-web-push-notifications.md) - Apple devices now support Web Push notifications, a game-changer for bloggers. Instantly engage readers and keep them updated on new articles. Learn more.
- [Web Push versus Email newsletters](https://rob-hoeijmakers.ghost.io/web-push-vs-email-newsletters.md) - Exploring the best way to notify readers about new articles: Web Push vs. Email newsletters. Uncover their strengths and weaknesses in my upcoming piece.
- [From blog to book, publishing in the digital age](https://rob-hoeijmakers.ghost.io/from-blog-to-book-publishing-in-the-digital-age.md) - Learn from Tim Urban's 'What's our problem' how to turn your blog into a digital book and audiobook. Inspiring insights for aspiring authors.
- [ChatGPT and the art of asking questions](https://rob-hoeijmakers.ghost.io/the-art-of-asking-questions.md) - Master the art of asking well-formed questions for success in all life areas. This skill enhances learning, deepens understanding, and fuels innovation.
- [Review: This Is Marketing by Seth Godin](https://rob-hoeijmakers.ghost.io/book-review-this-is-marketing-by-seth-godin.md) - If you're looking for a comprehensive guide to modern marketing, "This Is Marketing" by Seth Godin is a must-read.
- [Start with Midjourney](https://rob-hoeijmakers.ghost.io/start-with-midjourney.md) - Don't miss out on Midjourney's next-gen AI for stunning visuals. Whether you're a creative pro or tech enthusiast, learn how to join the Midjourney Beta program in this article.
- [WebP vs JPEG: Which Image Format is Best for Your Website?](https://rob-hoeijmakers.ghost.io/webp-versus-jpg.md) - Find out why WebP might be a better choice than JPEG for your website. Detailed comparison and insights on performance and quality. Plus a nice online tool to make hands on comparisons.
- [Squoosh your images](https://rob-hoeijmakers.ghost.io/crisp-and-fast-loading-images-with-squoosh.md) - Online app Squoosh squashes digital image file size but keeps your pictures crisp and colourful.
- [A demo of a chatbot in WhatsApp using ChatGPT](https://rob-hoeijmakers.ghost.io/whatsapp-chatbot-chatgpt.md) - Discover how ChatGPT can help improve the accuracy and relevance of your WhatsApp chatbot responses.
- [How chatbots understand us](https://rob-hoeijmakers.ghost.io/how-chatbots-understand-human-language.md) - A chatbot can understand us by converting a language utterance to intents, entities and by using context. I will explain what an intent is, what entities are and how a chatbot uses context.
- [Web Strategy Explained: Essential Insights from a Web Strategist](https://rob-hoeijmakers.ghost.io/the-web-strategist-and-the-web-strategy.md) - Explore the role of a web strategist and the components of an effective web strategy. Gain valuable tips to enhance your website’s performance, social media presence and user experience.
- [Review: Steve Jobs by Walther Isaacson.](https://rob-hoeijmakers.ghost.io/review-steve-jobs-by-walther-isaacson.md) - Find out more about Steve Jobs' complex and fascinating persona in his biography, written by Walter Isaacson.
- [Digital scheduling calendars compared and explained](https://rob-hoeijmakers.ghost.io/digital-diary-and-calendars.md) - A lot has changed on the digital front in the last few decades, but the only constant I see is the huge hassle with digital diaries and scheduling calendars.
- [Three ways to use WhatsApp via computer](https://rob-hoeijmakers.ghost.io/three-ways-to-whatsapp-via-computer.md) - 3 ways to connect with customers via WhatsApp. A blog article on WhatsApp desktop, web app and QR-code.
- [How internet memes spread and stick](https://rob-hoeijmakers.ghost.io/internet-memes-spread-and-stick.md) - Introduction into memes and internet memes. Why does this particular content spread and stick as they do?
- [Blue LED changed the world](https://rob-hoeijmakers.ghost.io/invention-of-blue-led.md) - A short story on the decades long search for the blue LED, the missing piece in the production of screens and energy efficient white light.
- [WhatsApp Messenger and Business on a single iPhone](https://rob-hoeijmakers.ghost.io/whatsapp-messenger-and-business-app-on-the-same-iphone-with-a-virtual-number.md) - Explore using WhatsApp Messenger and Business on one iPhone. Learn about the dual experience in this informative article.
- [Composable DXP explained](https://rob-hoeijmakers.ghost.io/what-is-a-composable-dxp.md) - DXP and composable are not daily terms. Let me explain as an independent web strategist what it is and who is proving Composable DXP's.
- [Signal rivals WhatsApp](https://rob-hoeijmakers.ghost.io/signal-messenger-emphasises-privacy.md) - People often suggest using Signal over WhatsApp for privacy, but what makes Signal more private, and how does it compare to WhatsApp's features?
- [Sleeping Kobo is not waking up](https://rob-hoeijmakers.ghost.io/sleeping-kobo-is-not-waking-up.md) - We all have a bad night so now and again and keep snoozing. But what about a Kobo e-reader that does not wake up?
- [Slay the multichannel dragon with a headless CMS](https://rob-hoeijmakers.ghost.io/headless-cms.md) - Struggling with a slow, rigid CMS? Consider switching to a headless CMS for flexibility and customization, designed for the modern multichannel world.
- [Find the right CRM system](https://rob-hoeijmakers.ghost.io/customer-relationship-management-crm.md) - Discover the impact of CRM systems for any business size. Manage and analyze customer interactions throughout their lifecycle. Learn how to choose the right CRM.
- [The MACH Alliance](https://rob-hoeijmakers.ghost.io/mach-alliance.md) - In a public online meeting I kept hearing the word MOC or MACK and in the chat I asked what it meant. It is MACH, from the MACH Alliance, the organizer of the meeting.
- [The right CMS for your online content](https://rob-hoeijmakers.ghost.io/content-management-system-cms.md) - Choose the perfect CMS: Learn what a content management system (CMS) does and find the right one for you.
- [Connect Facebook to Google Looker Studio](https://rob-hoeijmakers.ghost.io/connecting-facebook-instagram-google-looker-studio.md) - Connect your Facebook and Instagram data to Google Looker Studio, even if you don't have technical skills, and create custom reports and visualizations using the imported data.
- [Use Canva and AI to put a bike riding panda on a mug](https://rob-hoeijmakers.ghost.io/canva-ai-stable-diffusion.md) - Canva now has generative images from stable diffusion build into it. This can speed up a lot of your work, let me give a quick demo.
- [Review: Mind over Media, Renee Hobbs](https://rob-hoeijmakers.ghost.io/review-mind-over-media-renee-hobbs.md) - The media landscape has undergone significant changes recently. I've updated my knowledge to understand its evolving nature and influence.
- [How web builders handle digital assets](https://rob-hoeijmakers.ghost.io/wix-squarespace-ghost-digital-assets.md) - Quick overview of the digital asset management qualities of the most popular Website Builders Wix, Squarespace, Ghost and WordPress.
- [Review: Trust me, I'm lying. Ryan Holiday](https://rob-hoeijmakers.ghost.io/review-trust-me-ryan-holiday.md) - You can learn to fight at the gym or by joining a gang. I read the book that predicted Fake News and reviewed it. This book is part history and part timeless.
- [Try out ChatGPT yourself](https://rob-hoeijmakers.ghost.io/try-out-chatgpt-yourself.md) - A quick guide to getting started yourself with ChatGPT from OpenAI. A chatbot based on a language model with human speech.
- [Will ChatGPT replace the content writer?](https://rob-hoeijmakers.ghost.io/chatgpt-content-writer.md) - Discover the impact of ChatGPT on content writing! While the industry will undoubtedly change, replacing content writers is unlikely.
- [Difference between Copywriters and Content Writers](https://rob-hoeijmakers.ghost.io/difference-between-copywriters-and-content-writers.md) - A copywriter is trained in persuasion and a content writer in the journalistic traditions of finding facts. When does this short circuit a creative project?
- [Passkeys are set to replace passwords](https://rob-hoeijmakers.ghost.io/passwords-passkeys.md) - Apple Passkeys is warming up to make passwords redundant. Will it succeed? Let me explain Passkeys and give a demo.
- [Digital Asset Management (DAM) key features](https://rob-hoeijmakers.ghost.io/digital-asset-manager-dam.md) - Are you tired of searching for your digital assets? Stay ahead of the game with Digital Asset Management (DAM). Find out what a DAM is and how it can benefit your organization.
- [Typeface: to serif or not to serif](https://rob-hoeijmakers.ghost.io/typeface-to-serif-or-not-to-serif.md) - If you are starting your website or blog then one of the most important, and perhaps one of the easiest, is which kind of typeface you choose: with serif or without serif (sans-serif).
- [Intro to Digital Experience Platforms (DXP)](https://rob-hoeijmakers.ghost.io/dxp.md) - Get the inside scoop on DXP from industry veteran Rob Hoeijmakers. Understand the key features and how to select the right DXP vendor for your organization.
- [Is WhatsApp social media?](https://rob-hoeijmakers.ghost.io/is-whatsapp-social-media.md) - Is WhatsApp a connectivity tool or a social medium? A casual chat revealed differing views. I see it as a way to connect, while my friend considers it social media.
- [Using markdown for blogging](https://rob-hoeijmakers.ghost.io/using-markdown-for-text.md) - Why you want to use MarkDown for writing blogging and writing other texts.
- [Create images for free with Playground AI](https://rob-hoeijmakers.ghost.io/synthetic-images-playgroundai.md) - Unleash your creativity with Playground AI's free AI image generator powered by Stable Diffusion and DALL-E.
- [Quick tip: Do screen recording on the iPhone](https://rob-hoeijmakers.ghost.io/quick-tip-do-screen-recording-on-the-iphone.md) - Quickly recording actions on an iPhone can be very handy. It is also built in by default, but requires some adjustments before you can use it. I briefly outline the steps.
- [Do dashboards protect against flying mud?](https://rob-hoeijmakers.ghost.io/why-dashboards.md) - Our view of the world is increasingly shaped by dashboards. A good reason to take a moment to find out the origin of the word, which yielded a remarkable insight.
- [Lions on the loose in Prague! By Ernest “GPT-3” Hemingway](https://rob-hoeijmakers.ghost.io/lions-on-the-loose-in-prague-by-ernest-gpt-3-hemingway.md) - Can GPT-3, the AI language system, also pick up style cues? The easiest way, of course, is to ask directly and write something in the style of Ernest Hemingway.
- [Internet tracking: how to put a stop to it](https://rob-hoeijmakers.ghost.io/advertisements-without-being-followed.md) - I, like most other internet users, am routinely followed as I browse the internet. There is a sneaky note on my back with who I am. How do you regain some privacy?
- [Playing with AI-system DALL-E](https://rob-hoeijmakers.ghost.io/playing-with-ai-system-dall-e.md) - Get started with DALL-E, the AI-system from OpenAI that composes new images from a daily language sentence.
- [Review: Influence, Robert Cialdini](https://rob-hoeijmakers.ghost.io/review-influence-robert-cialdini.md) - The subtitle is The Psychology of Persuasion. A classic book about six ways by which our behaviour can be influenced.
- [Get found in Google Discover](https://rob-hoeijmakers.ghost.io/get-found-in-google-discover.md) - Google Discover is a news service provided by Google. In Android and the Google App. As a blogger, how to optimize for Google Discover.
- [Export Kobo highlights and notes to your Mac](https://rob-hoeijmakers.ghost.io/kobo-highlights-and-notes-to-your-mac.md) - How do I get my Kobo highlighted and annotated text exported to the Mac? Here I highlight the most structural method that requires a one-time adjustment.
- [Made to stick, Chip Heath & Dan Heath](https://rob-hoeijmakers.ghost.io/made-to-stick-heath-brothers.md) - Must read book on why some ideas survive and others die. Discover a quick overview of the six principles and the SUCCES model.
- [Gated content and paywalls](https://rob-hoeijmakers.ghost.io/gated-and-paid-content-an-overview.md) - Learn about the term "gated content". It is content that is partially visible and for which you make a transaction, with personal data or money, to read or experience it. Let me explain.
- [The secrets behind the QR Code](https://rob-hoeijmakers.ghost.io/qr-code-explained.md) - The QR code existed for years and led, for the consumer, a sleeping existence. How do QR codes work?
- [Get copyright for web content](https://rob-hoeijmakers.ghost.io/get-copyright-for-web-content.md) - Quick guide to make sure you have the proper rights to use content on the web. I also list and explain the most used forms of copyright.
- [Review: The Founders by Jimmy Soni](https://rob-hoeijmakers.ghost.io/review-the-founders-jimmy-soni.md) - Review of the book The Founders by Jimmy Soni. On the origins of PayPal and it's founding team.
- [Fix Kobo Clara crashes and freezes](https://rob-hoeijmakers.ghost.io/kobo-clara-crashes-and-freezes.md) - Fixes for when Kobo Clara crashes and freezes. Put your frozen e-reader back to life and prevent crashes.
- [Playing in the interactive sandbox](https://rob-hoeijmakers.ghost.io/playing-in-the-interactive-sandbox.md) - Step into the future with Interactive Sandboxes. Beyond screens and keyboards, learn how these devices revolutionize digital landscapes.
- [Four professional writer roles for the web](https://rob-hoeijmakers.ghost.io/professional-writer-roles-for-the-web.md) - Taking a wider view on writer roles for the web. This article guides you to understand writing roles, or, if you are a leader, to find the right writer for your team.
- [Content creation is an art, marketing technology is a craft.](https://rob-hoeijmakers.ghost.io/marketing-technology-martech.md) - Content creation is an art, marketing technology (MarTech) is a craft. And together they are hard to beat.
- [Why choose Wix to manage your valuable content?](https://rob-hoeijmakers.ghost.io/why-choose-wix-to-manage-your-valuable-content.md) - Explore if Wix is the right choice for hosting and managing your content. Rob Hoeijmakers shares firsthand experience and insights on Wix's features and limitations.
- [What a silk map learned me about content](https://rob-hoeijmakers.ghost.io/what-is-content.md) - I create content for the web, but what is content? I tell a story about a silk map to explain the word and concept of content.
- [Get good images for your website](https://rob-hoeijmakers.ghost.io/three-ways-to-enrich-your-website-with-top-photos.md) - Where can I find suitable images for a website, blog, landing page or social media campaign?
- [Plagiat or copyright infringement](https://rob-hoeijmakers.ghost.io/plagiarism-or-copyright-infringement.md) - When is copying text plagiat, and when is it an infringement on copyright? I made a rookie mistake and corrected it.
- [Review: The Cryptopians by Laura Shin](https://rob-hoeijmakers.ghost.io/review-the-cryptopians.md) - In clear, non-technical language, Laura Shin takes you in her book The Cryptopians through the history of the legendary Ethereum blockchain.
- [Lead Magnets and GDPR](https://rob-hoeijmakers.ghost.io/gdpr-and-lead-magnets.md) - What are the rules for Lead Magnets within the General Data Protection Regulation (GDPR)?
- [Review: The Power Law by Sebastian Mallaby](https://rob-hoeijmakers.ghost.io/the-power-law-by-sebastian-mallaby.md) - If you are interested in the world of Venture Capital, Start-Ups and Silicon Valley, just read this book. A well-written book with a very thorough foundation.
- [Tools for creating landing pages and lead magnets](https://rob-hoeijmakers.ghost.io/tools-for-creating-landing-pages-and-lead-magnets.md) - Looking for the best tools to create effective landing pages and lead magnets? Rob Hoeijmakers reviews top platforms like Leadpages, Wix, and HubSpot.
- [English editor correcting the American translator](https://rob-hoeijmakers.ghost.io/english-editor-correcting-the-american-translator-and-vice-versa.md) - When automated translation is part of your writing workflow, make sure to align the tools to be consistent in terms of language and spelling variants.
- [Make your own bio site](https://rob-hoeijmakers.ghost.io/your-bio-site.md) - Make your own Landing Page for your bio instead, or use a service such as Linktree. My advice: make sure not to depend on Twitter or Instagram for linking.
- [The outside of a web page](https://rob-hoeijmakers.ghost.io/the-outside-of-a-web-page.md) - Unseen is unloved. This certainly applies to the outside of a web page. But does a web page have an outside? A short introduction to Open Graph.
- [Shoot in both Portrait and Landscape](https://rob-hoeijmakers.ghost.io/portrait-and-landscape.md) - Tips for producing your own images for a webpage with social media campaign. In short: shoot landscape and portrait.
- [Pixels per Inch (PPI). Measured as a line or a square?](https://rob-hoeijmakers.ghost.io/pixels-per-inch-ppi.md) - Demystify screen resolution with PPI: learn how to calculate pixels per inch and understand the physical properties of a screen.
- [Stay safe online with VPN](https://rob-hoeijmakers.ghost.io/virtual-private-network-vpn.md) - VPN is vital for your digital resilience. A tunnel to free information. Find the basics in this article.
- [Generate leads with Landing Pages](https://rob-hoeijmakers.ghost.io/leads-generating-landing-page.md) - Master landing page writing with Rob Hoeijmakers' guide. Learn to craft persuasive CTAs and understand customer psychology for actionable success.
- [From Kobo to Twitter in 18 seconds](https://rob-hoeijmakers.ghost.io/from-kobo-to-twitter-in-18-seconds.md) - Quick iPhone Live Text workflow for quoting text on your e-reader and share to Twitter.
- [Blog writing workflow](https://rob-hoeijmakers.ghost.io/blog-writing-workflow.md) - A easy to use workflow for writing, translating and publishing blog articles. On Mac and iPhone. I will use paper, Ulysses, LanguageTool, Deepl and Ghost.
- [Using 2FA with Apple Keychain](https://rob-hoeijmakers.ghost.io/2fa-within-apple-keychain.md) - Apple has integrated Two-Factor Authentication (2FA) into macOS and iOS through Keychain. I explain how 2FA works and how it looks.
- [Two-Factor Authentication (2FA)](https://rob-hoeijmakers.ghost.io/two-factor-authentication-2fa.md) - I took a good look at Two-Factor Authentication (2FA) and I explain why I prefer an authenticator app above SMS.
- [Unraveling Apple's HEIC Format](https://rob-hoeijmakers.ghost.io/heic-a-blood-type-for-images.md) - What is .HEIC and why did Apple make it the most difficult file format? Great question and here you find answers and proper workflows to go to more common file types like JPG.
- [Review: On writing, a memoir of the craft, Stephen King](https://rob-hoeijmakers.ghost.io/on-writing-a-memoir-of-the-craft-stephen-king.md) - A valuable classic, part of the canon. Not only an inspiring book, Stephen King wrote a surprising, scary and painful journey.
- [No code automations](https://rob-hoeijmakers.ghost.io/no-code-automations.md) - Personal experiences with no code automations, API's and webhooks. How to string together modular application to create a complete and dynamic website.
- [Building a blog audience (2022)](https://rob-hoeijmakers.ghost.io/building-an-audience-for-my-blog.md) - Personal journey in building an audience for my blog. SEO, republishing and social media. My latest experiment: Revue.
- [The Attraction of a Lead Magnet](https://rob-hoeijmakers.ghost.io/lead-magnet.md) - Rob Hoeijmakers breaks down the essentials of using lead magnets to attract quality leads. Learn to build trust and provide genuine value with potential customers.
- [Electronic paper and digital ink explained](https://rob-hoeijmakers.ghost.io/electronic-paper-and-digital-ink.md) - Why are electronic paper and digital ink so gentle to the eyes and why is it that these screen consume so little energy.
- [Digging into Web3](https://rob-hoeijmakers.ghost.io/web3.md) - Web3 is not so much a fact yet but more of a vision and perhaps best explained by looking at what Web1 and Web2 entailed.
- [Review: Building a StoryBrand, Donald Miller](https://rob-hoeijmakers.ghost.io/review-building-a-story-brand-donald-miller.md) - Donald Miller's Building a StoryBrand offers a clear and actionable framework that will help you craft stories that captivate and convert.
- [Portrait versus landscape images on social media](https://rob-hoeijmakers.ghost.io/portrait-and-landscape-images-on-social-media.md) - Avoid images being grossly mutilated when posting portrait or landscape images on social media. Tips for portrait versus landscape on Facebook, Instagram, Twitter and TikTok.
- [Graymail, what is it?](https://rob-hoeijmakers.ghost.io/graymail-what-is-it.md) - Graymail is not the same as spam. Find graymail explained and tips to help you optimize your marketing reach by not blend to gray oblivion.
- [Mint your first Non-Fungible Token (NFT)](https://rob-hoeijmakers.ghost.io/my-first-nft-non-fungible-token.md) - NFT’s are pretty overwhelming if you are outside to the crypto crowd. I wrote a practical step by step record of how I minted my first NFT.
- [Google AMP is dead](https://rob-hoeijmakers.ghost.io/google-amp-is-dead.md) - Google AMP is dead and will be switched off, and I argue that this is a good thing.
- [Monospaced fonts: From Typewriter to the Matrix](https://rob-hoeijmakers.ghost.io/single-spaced-fonts.md) - Follow the white rabbit down the hole. From Stephen King's memoir of the craft to computer coding and the Matrix film. A short article on single-spaced-fonts.
- [Site Search explained](https://rob-hoeijmakers.ghost.io/website-search.md) - Working with search for a website is fun. It is a bit like collecting mushrooms from the wild. Same three steps: collect, improve, serve.
- [Web analytics made simple by using Plausible](https://rob-hoeijmakers.ghost.io/cookie-free-analytics.md) - How I try to ditch Google Analytics for Plausible. Cookie free, simple to use and speedy. And find out why this is harder than you expect.
- [iPhone Live Text](https://rob-hoeijmakers.ghost.io/iphone-live-text.md) - The new iOS15 feature Live Text finds words in the tiniest of corners. A story on how I searched for SOUL and found it in a little Amsterdam bookstore.
- [Ghost for blogging](https://rob-hoeijmakers.ghost.io/ghost-blog.md) - If you want to stay independent as a creator claiming your online spot is crucial. With Ghost you are in a good position to build, grow and nurture this spot.
- [Does my browser support WebP and/or AVIF?](https://rob-hoeijmakers.ghost.io/browser-support-avif-webp.md) - A quick check to see if your browser or application support the modern image formats WebP and AVIF.
- [Micro content. Small text, big impact.](https://rob-hoeijmakers.ghost.io/micro-content-big-impact.md) - How small bits of text called micro content explain and support your marketing message.
- [A Story Tellers tale](https://rob-hoeijmakers.ghost.io/story-teller.md) - How StoryBrand inspired me to professionally use Story Telling.
- [Writing my first StoryBrand](https://rob-hoeijmakers.ghost.io/storybrand.md) - A client asked me to clarify his message and I used the StoryBrand method to work it out. This will help you as well.
- [Semantic web and the knowledge graph](https://rob-hoeijmakers.ghost.io/semantic-web.md) - The semantic web is about describing the web of connections between ideas and objects.
- [Metadata explained](https://rob-hoeijmakers.ghost.io/metadata.md) - Upscaling digital solutions often requires metadata. Meta means 'beyond,' and it's the invisible layer of data that describes other information.
- [Aspect ratio and orientation](https://rob-hoeijmakers.ghost.io/aspect-ratio.md) - An in-depth exploration into digital canvas dimensions of screens, images, and videos to demystify Aspect Ratios and Orientation.
- [Resolutions for screens and images](https://rob-hoeijmakers.ghost.io/resolutions-for-screens-and-images.md) - Clarify digital resolution's meanings, resolve confusion, and strike a balance between image quality and file size in this informative article.
- [The miracle of your screen](https://rob-hoeijmakers.ghost.io/three-colors-of-light-and-a-drop-of-water.md) - How the three colors of light in your screen can be made visible and how we are able see a large part of our world through this little wonder.
- [Record and edit a professional screencast](https://rob-hoeijmakers.ghost.io/screencast.md) - As an online professional I often need to record and screencast software and workflows. Here is my recipe for a productivity boost.
- [High Dynamic Range (HDR) in photo's](https://rob-hoeijmakers.ghost.io/high-dynamic-range-hdr.md) - What is High Dynamic Range and how can I put this technology to use for rich images.
- [Audio compression and codecs](https://rob-hoeijmakers.ghost.io/audio-encoding.md) - A primer on Digital Audio for streaming music to a device such as a mobile phone or wireless headphone. For the digital producer and the interested consumer.
- [Digital audio explained with stacks of paper](https://rob-hoeijmakers.ghost.io/digital-audio.md) - Different aspects of Digital Audio explained and demo’ed by using stacks of paper. A useful analogy to make it tangible and which can increase your productivity.
- [Brand Indicators for Message Identification (BIMI)](https://rob-hoeijmakers.ghost.io/brand-indicators-for-message-identification-bimi.md) - There is a lot of fraud and spoofing when it comes to email. How do I know the email you send me is from you and your brand?
- [Measure Page Speeds with Core Web Vitals](https://rob-hoeijmakers.ghost.io/measure-page-speeds-with-core-web-vitals.md) - Discover how to measure page speeds effectively with Core Web Vitals: LCP, FID, and CLS. Understand Google's key metrics for ranking and how they impact user experience. Explore both lab and real-user tools for comprehensive speed analysis.
- [Self-hosting a Ghost blog](https://rob-hoeijmakers.ghost.io/self-host-ghost-blog.md) - A summary of how to set up the digital blog system Ghost on Digital Ocean and maximize it using Cloudflare.
- [Using Squarespace for a year](https://rob-hoeijmakers.ghost.io/squarespace-the-experiences-after-a-year.md) - Discover what a year with Squarespace is really like. Rob Hoeijmakers shares his insights on design, SEO, and whether it's a worthy alternative to WordPress.
- [Optimize Squarespace for Search Engines](https://rob-hoeijmakers.ghost.io/optimize-squarespace-for-search-engines.md) - Attract visitors to your Squarespace site by optimizing the content for search engines. Check the basics here.
- [Create your website within 60 minutes](https://rob-hoeijmakers.ghost.io/create-a-website-within-60-minutes.md) - What are the options if you need a website very quickly? Just say within an hour or so.
- [For images on the web stick with JPG and PNG. For now.](https://rob-hoeijmakers.ghost.io/image-formats-for-the-web.md) - Opt for JPG for photos and PNG for graphics to ensure quality and speed for web images. Learn how to optimize these formats for better load times and SEO. Update: Wix now defaults to WebP, as it's widely supported by major browsers.
- [WebP and AVIF, the challengers of JPG](https://rob-hoeijmakers.ghost.io/webp-avif.md) - Are you still using JPG for your website images? It might be time to switch to the new challengers - WebP and AVIF! Both formats can produce smaller file sizes without loss of quality. However, they lack support from many browsers and applications. Check out the guide to learn more.
- [An explanation and demo of App Clips](https://rob-hoeijmakers.ghost.io/an-explanation-and-demo-of-app-clips.md) - App Clips have the potential to shake up the digital and real world. Here is a quick primer and example on how it works. And you can run it yourself.
- [Share Kobo e-books with your family](https://rob-hoeijmakers.ghost.io/share-kobo-ebooks-with-your-partner.md) - A step-by-step guide on how to share your Kobo e-books with your partner and other family members.
- [Load free ebooks on a Kobo using the iPhone](https://rob-hoeijmakers.ghost.io/load-free-ebooks-on-a-kobo-using-the-iphone.md) - Download free ebooks on your iPhone and put them on your Kobo without the need for a computer. A life saver on the road.

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